山里日紅
雲舞茗品系列包裝設計
Sunrise Re Pot

Alishan Series
Packaging Design
客戶 : 金裕晟國際有限公司
品牌 : 山里日紅

Client : Success-Sure International CO., LTD.
Brand : Sunrise Re Pot



Published on  01. 30. 2013
2013 金點設計獎 包裝設計
2013
Golden Pin Design Award

Sunrise Re Pot

Alishan Series
Packaging Design

擁有獨特的風土氣候,台灣阿里山終日霧氣雲瀑飄拂穿梭於茶樹間,使得茶葉柔嫩,厚度飽滿。日照充足、日夜溫差大,卻緩緩汲取露、霧、雲精粹,凝聚茗茶獨有的山頭氣,造就茶葉厚實,渾然天成口感清香悠揚,無窮回甘的滋味,餘韻深邃久久低迴不已。
〔雲舞茗品系列〕靈感啟發於阿里山景緻「群山、日出、雲海」,從經典中萃取意象元素,透過每個設計細節表達品飲茶、品生活的美學態度,將專屬尊榮感傾注於包裝設計中,流匯成一股禪意氣韻的生活享受,打造簡單而雋永的美境。

 

Blessed with a truly distinctive terroir and climate, Taiwan's Alishan is veiled in mist and cloud that drifts endlessly between the tea trees, nurturing leaves of remarkable tenderness and depth. With ample sunlight and significant day-to-night temperature fluctuations, the plants slowly absorb the essence of dew, mist, and cloud, drawing together the mountain's singular spirit into each leaf. The result is a tea of full-bodied character, a naturally formed fragrance that lingers with effortless grace, an endless sweetness that returns again and again, and an aftertaste so profound it resonates long after the last sip.

The Yun Wu Ming Pin Series draws its inspiration from the landscapes of Alishan: the mountain ranges, the sunrise, and the sea of clouds. From these classic scenes, visual elements are distilled and woven through every design detail, expressing an aesthetic philosophy of savoring tea and savoring life. A sense of exclusive reverence is poured into the packaging design, flowing into a quiet, Zen-like enjoyment of everyday living, and crafting a visual world that is at once simple and timeless.









 

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