山里日紅
台灣新景系列包裝設計

Sunrise Re Pot

Taiwan Landscape Series
Packaging Design

客戶 : 金裕晟國際有限公司
品牌 : 山里日紅

Client : Success-Sure International CO., LTD.
Brand : Sunrise Re Pot



Published on  01. 30. 2013
2013 比利時 Pentaward 銅獎
2013  Pentaward Winner



2013 金點設計獎 包裝設計
2013
Golden Pin Design Award


Sunrise Re Pot

Taiwan Landscape Series
Packaging Design

〔台灣新景系列〕汲取台灣文化意象,巧妙運用、轉化為包裝設計元素,以紅、綠、藍作為各茶品主視覺色調,並將阿里山沉著內斂氣韻融入包裝之中;三款鐵罐內為一包包散茶,長盒則定調為品茶入門款的袋裝阿里山紅茶。三款茶滿溢阿里山自然菁萃,經熱水徐緩沖泡,舒展開來的溫潤沉韻蔓延,久泡甘醇不澀,唇齒漫茶香,獨具的殊勝品味,讓人們在啜飲佳茗之餘,體悟茶學背後的人文涵養底藴,為國際東方茗品上乘之選。

The Taiwan New Scenery Series draws from the cultural imagery of Taiwan, thoughtfully reinterpreting these elements as packaging design language. Red, green, and blue serve as the primary visual tones for each tea variety, with the composed and understated spirit of Alishan woven throughout. The three tin canisters each contain individually wrapped loose leaf tea, while the long box is positioned as an entry-level option in the form of bagged Alishan black tea.

All three teas brim with the natural essence of Alishan. When steeped slowly in hot water, the leaves unfurl to release a warm, layered depth that spreads gently through every sip. Long-steeped, they remain mellow and smooth without a trace of bitterness, leaving a lingering tea fragrance that graces the lips and palate. The singular, exceptional character of these teas invites the drinker to go beyond the pleasure of the cup itself, and to discover the rich human culture and heritage that lies at the heart of the art of tea. A distinguished choice among the finest Eastern teas for the international stage.












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