𝑹𝒖𝒊𝒋𝒊𝒂 - 保養品系列包裝設計及影像計劃

清晨的第一道清潔，夜晚最後一抹滋潤，保養，是給予肌膚日復一日的循環與修復。

露奇亞深耕健康保健領域逾十年，提出RE循環保養-聚焦「內在補充」及「外在修復」的加乘效應，以REplenish補充//REpair修復//REnew嶄新//三大核心，打造純凈、科學、有感的保養美學。

/ 系統化編碼：建構版面秩序 /
保養品系列以日夜保養、循環修復為研發概念，為肌膚每日的修復與啟動，打造原生肌膚般的循環保養；強調修復五步驟，五支產品以 re.OO 至 re.O4 的序列編碼標示保養順序，搭配劑型縮寫與系列代碼，讓使用者一眼掌握產品定位。肌潤與賦活系列以色彩做視覺區分，肌潤系列採霧感冰藍，傳遞水潤清透的清晨感；膠原賦活系列以溫潤裸金呈現，對應修護與再生的夜間節奏，版面保留最直覺的引導，讓保養回歸照顧自己的那一刻寧靜。

/ 光影流動：建立日夜節奏 /
影像以「光影轉換、極簡質感、成分入景」三個面向執行。肌潤系列定調自然明亮的清晨光感，以復活草、流動水波與清透植萃入景，展現輕盈水潤的質地印象；膠原賦活系列採溫潤夜光與暗色背景，輔以木石基座與玻璃罩構圖，帶出靜謐修護的沉穩氣息。系列情境照則以「清新植萃 × 流動水波」與「純淨修護 × 夜幕黃光」為雙軸展開，完整呼應品牌所倡議的日夜循環保養節奏。

在日夜律動間，肌膚正在修復，跟著露奇亞的步驟，一步一步找回自我的內外循環！

Ruijia Skincare Series: Packaging Design & Visual Identity Program

The design concept originates from the dual rhythm of daily life: the initial cleansing step of the morning and the final infusion of moisture at night. Skincare is envisioned not merely as a task, but as a continuous daily routine of replenishment and repair.

Drawing upon over a decade of expertise in the health and wellness sector, Ruijia introduces the "RE  Series"—a new concept focused on internal replenishment and surface repair.

The visual identity and packaging system are built upon three core values: //REplenish// REpair// and //REnew//, aiming to establish a skincare routine defined by purity and scientific precision

/ Systematic Coding: Establishing Layout Order /

The skincare series is conceptualized around the rhythm of day-and-night care and restorative cycles, creating a holistic routine that mimics the skin's natural regeneration. Central to the design is a five-step restorative system; each of the five products is systematically labeled from "re.00" to "re.04" to indicate the application sequence. Combined with formula abbreviations and series codes, this sequence allows users to immediately identify each product's role and positioning.

Visual differentiation between the "Hydrating" and "Revitalizing" series is achieved through strategic color palettes. The Hydrating series features a matte Ice Blue, evoking the refreshing clarity of early morning. Conversely, the Collagen Revitalizing series is presented in a warm Nude Gold, corresponding to the nocturnal rhythm of repair and regeneration. By preserving an intuitive layout, the design ensures that the focus remains on the moment of tranquility when one returns to self-care.

/ Flowing Light and Shadow: Establishing Day-and-Night Rhythms /

The visual program is executed through three core pillars: "Transformative Light and Shadow," "Minimalist Texture," and "Elemental Composition." For the Hydrating series, the art direction establishes a natural, luminous morning light, incorporating elements such as the Rose of Jericho, flowing water ripples, and translucent botanical extracts to highlight the product’s lightweight and hydrating texture.

Conversely, the Collagen Revitalizing series utilizes warm nocturnal lighting set against a dark backdrop. The composition features wood-and-stone plinths and glass domes, evoking a sense of tranquil repair and grounded stability. Lifestyle photography captures authentic skincare rituals, while the conceptual series unfolds along two narrative axes: "Fresh Botanicals × Flowing Ripples" and "Pure Repair × Nocturnal Warmth." Together, these visuals perfectly echo the brand’s advocated rhythm of day-and-night restorative cycles.

Within the cadence of day and night, the skin undergoes its own process of repair. By following the systematic steps curated by Ruijia, users can gradually rediscover their internal and external balance.