來自仙山的仙草新風味 ❏ ❏ ❐ ❒

在廚灶中慢火熬煮的仙草，香氣四溢，那份純粹而質樸的滋味，已飄香超過一甲子。從街坊巷弄所傳的好口碑，逐步走向全台各地。仙草商品，除了大家耳熟能詳的仙草蜜、仙草冰等經典品項，品牌也不斷創新研發，推出仙草風味餐、仙草霜淇淋等充滿巧思的品項，為傳統注入新意。

本次專案與「仙山仙草」合作，從#品牌優化 的核心需求出發，提煉出品牌四大訴求 #傳承 #永續 ＃職人 ＃天然，進而強化整體視覺識別及內容溝通。

◆ 識別設計 ◆
視覺元素融入「仙山」的山形意象，並結合與仙草相關的人事物，以類版畫的風格呈現，展現地方的厚實底蘊。色彩方面選用貼近未熬煮仙草的清新草綠，以及熬煮後仙草凍的深黑，形成鮮明對比，也呼應產品的本質色調。

◆ 官方網站設計 ◆
網站資訊架構重新梳理，分類清晰，整體色系從LOGO延伸，打造一致性的品牌印象。內容除了展現核心理念外，從原料栽種、製程熬煮到仙草渣的再利用，皆透過插圖搭配圖文方式完整呈現，幫助消費者更深入理解品牌故事。
此外，作為客家文化的重要據點，設計中亦融入獅潭地區的客家元素，展現地方文化與品牌精神的融合。

◆ 包裝設計 ◆
盒裝仙草禮盒與靈魂冬瓜糖水，延伸識別色系並藉由上下分層設計，把糖水包與小切刀整合收納於上層，下層為仙草凍，讓每次品嚐更能輕鬆愜意無需翻找相關物件。

這個夏日｜陽光正好之日，不妨親自走訪獅潭「仙山仙草」，來一碗融合傳承與創新的仙草美味，感受來自山林的清涼甘甜 ♫ ♬ ♪

New flavor of Shianshan grass jelly  ❏ ❏ ❐ ❒

Grass jelly simmered in the kitchen, as it simmers the aroma fills in the air, this pure and simple flavor has been around for over sixty years.
From well-known local brand to the be known everywhere, except the classic honey grass jelly drink and grass jelly ice, The brand continues to push the boundaries of innovation, introducing creative offerings such as savory grass jelly  dishes grass jelly ice cream. These imaginative creations breathe new life into tradition.

This project collaborate with Shianshan Grass Jelly, we start rebranding from the core value of #heritage #sustainability #craftsmanship and #natural to enhance its visual identity and content.

◆Visual Identity ◆

The visual elements weave together mountain motifs with narratives of the people and stories behind the craft of grass jelly. Presented in a linocut-inspired style, the illustrations capture the profound heritage and rustic soul of the local region. The color palette draws from the plant's "Sprout Green" and the deep black yielded from the slow-simmering process. This choice creates a striking visual contrast while authentically reflecting the inherent tones of our natural ingredients.

◆ Packaging Design ◆

A premium gift set featuring grass jelly paired with its essential companion—winter melon syrup. The packaging extends the brand’s signature color palette and utilizes a clever dual-layered structure. By integrating the syrup packets and a small cutting tool into the top compartment, the design ensures that every serving is effortless and organized. No more searching for accessories—just a seamless, delightful experience from the moment the box is opened.

This summer come to Shiangshan Grass Jelly, and order one wonderful flavor of grass jelly, feel the breeze and freshness from mountain and forest.♫ ♬ ♪