海岸鮮物
烏魚子蛋捲 禮盒設計
Coastline

Packaging Design


Executive Creative Director

Ying-Fa Wang

Executive Project Director

Hsiu-Ju Hsu

 

Art Director + Designer

Cih-Wan Wang |

Szu-Ying Lu.

 

Project Planning

Mei-Shiou Chen. Chin-Chia Chang.

 

Published on 06. 20. 2025

Coastline

Packaging Design


𝑪𝒐𝒂𝒔𝒕𝒍𝒊𝒏𝒆 -烏魚子蛋捲禮盒設計❏

~隨手來口超鮮味零嘴~

 

海岸鮮物・嚴選高品質烏魚子X遇上醇厚滑順雞蛋,化作酥脆鹹香的鮮世代零食 ◜烏魚子蛋捲◜

顛覆既有的烏魚子口感,酥脆鹹香的海味烏魚子蛋捲,輕咬一口,濃郁海味與甘甜層次風味迸發交融於齒頰中!

包裝設計上➡︎以暖色調搭配俏皮童趣插畫風格,營造出輕鬆愉悅的食用氛圍;

視覺中融入經典烏魚意象與海洋光影熠熠,線條如陽光般灑落,象徵烏魚子經歷職人工序的淬鍊及用心。跳脫傳統烏魚子產品採用寫實包裝的形式,從視覺到味蕾,層層堆疊出滿載新意的愉悅歷程

 

𝙈𝙐𝙇𝙇𝙀𝙏 𝙍𝙊𝙀 𝙭 𝙀𝙂𝙂 𝙍𝙊𝙇𝙇


          

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