Packaging Design
Executive Creative Director
Ying-Fa Wang
Executive Project Director
Hsiu-Ju Hsu
Art Director + Designer
Cih-Wan Wang |
Shiang-Yin Su
Project Planning
Chih-Chia Chang
Published on 06. 04. 2025
Packaging Design
🍃鮮摘滋味・清透醇香🍃
— 尊重自然生態,簡單生活哲學 —
來⾃在地⾃然⽣態茶品牌・daebeté🎶
針對既有禮盒包裝,呼應品牌追求永續的核心理念,從設計到材質全面導入減碳思維!
⚑ 綠色包材:優先以100%再⽣紙漿製作的環保卡紙做選用。
⚑ 簡化繁複包裝,實用性UP:除了刪除多餘的虛空間,更提升包裝的共用性與靈活度,達到減材與美學兼顧的平衡。天地盒的設計調整為可替換式的上掀蓋,讓品牌可針對不同消費者贈禮需求,僅需替換上蓋而無需禮盒做重新印製。
⚑統一規格尺寸,提升效率:禮盒設計上,將品牌過往各種不同系列材質的茶禮盒做材質與尺寸的統一,也減少開版的次數,結構設計以便於堆疊與裝箱為考量,更有效降低紙張邊材浪費!
⚑降低油墨使用:外盒設計呼應品牌自然共生的理念「茶園栽種時保留昆蟲與微生物的棲地,以維持生態多樣性」插圖造型擷取生態多樣性的特點,將動物造型延伸至包裝上;也由既有的全彩設計轉為單色剪影,以簡約純粹的視覺語言傳遞這份自然哲學。
從設計上著手降低整體外包裝的油墨使用,以降低環境負擔;並優化內裝結構體積,提升運輸效率。整體力求於包材選擇與運輸效率之間取得最佳平衡。從細節上實踐環境友善;而這些設計考量面向,也讓企業使用上擁有更多彈性,更能響應國際碳排減量目標!
🍃Fresh cultivate, delight flavor🍃
— Respect natural , simple life philosophy.—
Brand from the local natural daebeté🎶
Echoing the core value of daebeté sustainability, to design a carbon-reduce packaging from all perspective.
⚑ Green Packaging: Our top priority is selecting eco-friendly paperboard crafted from 100% post-consumer recycled pulp to minimize environmental impact.
⚑ Simplifying Complexity for Enhanced Utility: By eliminating redundant void space, we have increased the versatility and flexibility of our packaging, achieving a perfect balance between material reduction and aesthetics. The traditional two-piece (top-and-bottom) box has been reimagined with an interchangeable flip-top lid. This allows the brand to adapt to diverse gifting needs by simply swapping the lid, eliminating the need to reprint the entire gift set.
⚑ Unified Specifications for Maximum Efficiency: We have standardized the materials and dimensions across the brand's diverse tea gift series. This strategic alignment significantly reduces the frequency of new plate-making. Furthermore, the structural design is optimized for seamless stacking and boxing, effectively minimizing paper offcut waste during production.
⚑ Reducing Ink Consumption: Eco-Conscious Visual Language.The exterior design echoes the brand’s core philosophy of "Coexisting with Nature"—where habitats for insects and microorganisms are deliberately preserved within the tea gardens to sustain biodiversity. Drawing inspiration from this ecological richness, the illustrations translate diverse animal forms onto the packaging. By transitioning from the previous full-color designs to minimalist monochromatic silhouettes, we utilize a pure and refined visual language to communicate this profound natural philosophy.We initiate sustainability by reducing ink consumption across the exterior packaging to minimize environmental impact, while simultaneously optimizing internal structural volume to enhance transportation efficiency. Our goal is to achieve the optimal balance between material selection and logistics performance.
By implementing eco-friendly practices within these design details, we provide enterprises with greater operational flexibility, enabling them to actively respond to international carbon reduction targets.






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