trreeo
Package Design
山果股份有限公司
Brand
樹重奏 trreeo
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Executive Creative Director
Ying-Fa Wang
Executive Project Director
Hsiu-Ju Hsu
Art Director + Designer
Cih-Wan Wang|Chia-Ling Tseng
Project Planning
Yen-Chi Chang
Photographer
Ya-Chi Hu
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Published on 11. 30. 2023
trreeo
Package Design
樹重奏的起點來自對家人的愛與關心,期待將這份最初的心意送到你的手中!
好的產品從自身體驗,也想分享給身邊重要的人,trreeo因應消費者的需求,推出了品牌禮盒,前期溝通我們依據受眾的特點、年齡層及品牌個性做思考,風格聚焦在精緻、質感、高雅,整體以主力產品油甘果作為主視覺,表現品牌來自農場、天然的意涵,運用燙金的線條與色塊,展現高級送禮的感受,而燙金線條勾勒出的圓圈和深綠色色塊,讓整體視覺更加柔軟也帶出圓滿的祝福;禮盒內容物可組裝不同的產品,讓禮盒通用性更高,內襯整體視覺也延續品牌感,搭配訴求標語和油甘插畫輔助,從外到內都能感受到每一絲細節及品牌傳遞的理念!
trreeo的產品從油甘鮮果粉到日常保健品,希望提供給消費者真正有感的體驗,足量且安心的植感保健,讓好的事物能持續被分享,是trreeo的初衷,也是這份禮盒誕生的意義!
The story of trreeo begins with love and care for family — and this gift box is our way of delivering that heartfelt intention directly into your hands.
Great products start with personal experience, and the desire to share them with the people who matter most. In response to consumer needs, trreeo has launched its brand gift box. During the early stages of development, we considered the characteristics, age range, and brand personality of the target audience arriving at a style centered on refinement, texture, and elegance. The hero ingredient, Indian gooseberry, takes center stage as the key visual, expressing the brand's roots in nature and farming. Gold foil lines and color blocks bring a sense of premium gifting, while the circular forms traced by the gold foil and the deep green color blocks soften the overall composition and carry a quiet wish for wholeness and fulfillment. The gift box accommodates a variety of product combinations for greater versatility, and the inner lining continues the brand's visual language complemented by brand taglines and Indian gooseberry illustrations. From the outside in, every detail speaks to the care and values that trreeo stands for.
From Indian gooseberry fresh powder to everyday wellness supplements, trreeo is committed to delivering experiences that are truly felt generously formulated, reassuringly natural, plant-powered health that you can trust.
To keep good things flowing and shared that is trreeo's founding belief, and the very reason this gift box exists.

