海岸鮮物
頂級典藏烏魚子禮盒

Coastline

Deluxe Mullet Roe
Gift Set Design

Client
鑫合海岸鮮物有限公司

Brand 
Coastline 海岸鮮物
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Executive Creative Director
Ying-Fa Wang 

Executive Project Director
Hsiu-Ju Hsu

Art Director + Designer
Cih-Wan Wang|Szu-Ying Lu

Project Planning
Yen-Chi Chang

Photographer
Ya-Chi Hu
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Published on  02. 17. 2024

Coastline

Deluxe Mullet Roe
Gift Set Design

「 珍藏一期一會的烏金饗宴 」

Coastline 海岸鮮物為優質的水產供應商,全產品以烏魚子為主體,多年前便首推一魚三吃,取出烏魚子後的烏魚能達到完整使用,食材不浪費;這次推出頂級典藏禮盒,僅精選十兩以上的特級烏魚子,搭配精緻木盒承裝,附上食用烏魚子必備的高粱酒,展現滿滿的送禮心意與細節!

以新鮮烏魚捕撈上岸 為概念,深藍袖套象徵海洋,局部木盒表現沙灘意象,袖套上點點燙金如同烏金在海中閃耀,局部打凹如同海浪拍打上岸的泡沫,也讓整體視覺更具層次感;右下角設定金箔貼紙,點綴出烏魚子的極巨份量與珍貴價值,禮盒內部整體以黑卡呈現、資訊燙黑更顯低調奢華,讓人更加期待看見珍藏在下方的珍貴烏金;掀開後,我們希望保留烏魚子極具份量的整體感,以資訊燙金透明底的貼紙呈現重點文字,不遮擋烏魚子本體,視覺上更加高雅與俐落!

一年僅一收的珍貴烏金,靠著老師傅傳承的職人經驗,製作出品質優良的烏魚子,其中特級重量的烏魚子更是稀少,Coastline 以此優質珍貴的烏魚子,結合整體設計巧思,讓送禮者的心意加倍展現!

 

#Treasure Every Once-in-a-Lifetime Gathering with the Black Gold Feast

Coastline is a premium seafood supplier with mullet roe at the heart of its entire product lineup. Years ago, Coastline pioneered the concept of using one fish three ways — ensuring that every part of the mullet, beyond the roe, is fully utilized with zero waste. This latest release, the Premium Collector's Gift Box, features only specially selected mullet roe weighing over ten taels, presented in a refined wooden box and accompanied by the essential pairing of kaoliang liquor  every detail a reflection of the utmost gifting thoughtfulness.

Inspired by the image of a freshly caught mullet arriving ashore, the deep blue sleeve evokes the open ocean, while the exposed wooden box suggests the warmth of a sandy beach. Delicate gold foil dots scattered across the sleeve shimmer like Black Gold gleaming beneath the waves, and subtle debossed textures mimic the foamy rush of waves breaking on shore  adding depth and dimension to the overall visual. A gold foil sticker positioned at the lower right corner accentuates the generous weight and precious value of the mullet roe within. The interior of the gift box is dressed entirely in black card, with matte black foil stamping for all text  understated, luxurious, and quietly anticipatory, drawing the eye toward the treasure waiting below. Upon opening, the full, commanding presence of the mullet roe is preserved  key text is presented on transparent gold-foiled stickers that leave the roe itself unobscured, achieving a look that is both elegant and effortlessly refined.

Harvested just once a year, this precious Black Gold is shaped into exceptional mullet roe through the time-honored craftsmanship of master artisans. Premium-weight mullet roe of this caliber is exceptionally rare. Coastline brings together this extraordinary ingredient and a wealth of considered design details so that the intention behind every gift is felt twice over.










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