素食，是一種文化；而蔬食，是一種選擇。
舒果本著對環境好的心，推出一系列蔬食沾淋醬，儘管自然仍舊美味，用心感受到食物的美好，即是對自己好的方式。

以舒果英文品牌名稱“ Su / food ”串連S的各個意義，加上 Sauce 貫穿蔬果意象，增加品牌辨識度與產品的連結。細緻手繪蔬果結合S，突顯蔬果調製出的精緻美味，三種口味以不同底色搭配，綴以食材風味的小圖示環繞，象徵食材的真實用料；品名則與手繪S形象結合，蘊藏於蔬果中的美味醬料隨即登場；食用方式則以顯著的文字標註，並輔以食用範例繪製圖示，清楚標示料理方式，方便簡單又美味。

整體風格以高級美味為出發點，以細緻手繪風格的底圖加上纖細風格的產品名稱，視覺感受上口味輕鬆無負擔，且讓產品在貨架上與同性質產品有所區隔，也讓品牌呈現出相對高級且專業的感受，底色的搭配與口味的呼應亦讓系列產品達到一致性的感受。

Vegetarianism is a culture. Plant-based eating is a choice.

Rooted in a genuine care for the environment, Su/food introduces a series of plant-based dipping and drizzling sauces. Even in its simplest form, nature is still delicious. To mindfully appreciate the goodness of food is itself a way of being good to yourself.

The brand's English name "Su / food" threads the letter S through multiple layers of meaning, while "Sauce" runs through the entire brand, reinforcing both the plant-based identity and the product connection. Delicate hand-drawn fruits and vegetables are woven together with the letter S, highlighting the refined flavors crafted from fresh produce. Three flavors are each paired with a distinct base color, surrounded by small ingredient icons that speak to the authenticity of every element used. The product name merges with the hand-drawn S, as the flavorful sauce hidden within the produce steps gracefully into the spotlight. Serving suggestions are clearly marked in prominent typography, complemented by illustrated usage examples that make preparation simple, intuitive, and inviting.

The overall aesthetic is rooted in a sense of premium deliciousness. Detailed hand-drawn illustrations as background paired with refined, slender product typography create a visual experience that feels light and effortless. The design sets these products apart on the shelf from comparable offerings, while conveying a brand presence that is distinctly elevated and professional. The thoughtful coordination of base colors with each flavor also brings a cohesive, unified feel across the full series.