Qinling Four Animals Mid-Autumn
Gift Box Packaging Design
品牌 : 陝拾叄
Client : Shaanxi Thirteen
Brand : Shaanxi Thirteen
Published on 09. 15. 2021
Qinling Four Animals Mid-Autumn
Gift Box Packaging Design
穿梭秦嶺小四寶,歡度中秋遨遊樂。
長住於山林中的四寶「朱䴉、熊貓、金絲猴與羚牛」,與月圓共舞,在中秋佳節時刻相聚在秦嶺,四獸悠遊在山林間,身軀在月光的照映下呈現浪漫橘光。
延續陝西剪紙藝術風格,山林的深冷色調與月光照映下的溫暖色調呈現強烈對比,以突出陝西代表的四寶與剪紙特色,加上外袋的霧面透明雲霧繚繞設計,拿在手上時被若有似無的魅力吸引,拿出盒子便撥雲見月,陝西之美清晰可見;外盒版面配置以簡約色塊呈現山間層次,以突顯剪紙風格的四獸,燙金加工效果則以文字為主,隱隱的反光增添禮盒精緻度。
在月光的陪伴下,秦嶺的動物共聚一山,一同歡慶中秋佳節,今晚,你看的月是雲霧繚繞還是溫暖動人。
Roaming the Qinling with the Four Little Treasures, celebrating Mid-Autumn in joyful delight.
The Four Treasures that call the mountains home — the crested ibis, giant panda, golden snub-nosed monkey, and takin — dance together beneath the full moon, gathering in the Qinling for the Mid-Autumn Festival. The four creatures wander freely through the forest, their forms bathed in the warm, romantic glow of moonlight.
Continuing in the tradition of Shaanxi paper-cutting art, the deep, cool tones of the mountain forest contrast sharply with the warmth cast by the moonlight, drawing attention to the Four Treasures and the distinctive paper-cut aesthetic. The outer bag features a frosted transparent design with drifting clouds and mist, its quiet, elusive charm drawing you in as you hold it. Lifting the box free parts the clouds to reveal the moon, and the beauty of Shaanxi comes into clear view. The outer box layout uses clean color blocks to layer the mountain landscape, letting the paper-cut Four Treasures take center stage. Gold foil stamping is applied primarily to the text, its subtle sheen adding a refined finishing touch to the gift box.
Beneath the moonlight, the creatures of Qinling gather as one, celebrating Mid-Autumn together on the mountain. Tonight, when you look up at the moon, will it be wrapped in drifting mist, or glowing with warmth?




