有著獨特地形與優勢的日月潭，四面環山，獨樹一格的美景保留了開發前的乾淨樸實，雞隻們享受著這些好山好水，健康成長；而好的環境與飲食造就了好的品質，獨家創新調配非基改黃豆玉米並拌入台茶十八號紅茶，讓十八養場的紅玉雞養成一路無藥，安心茁壯。

此款禮盒設計有別於過往，以暖色系為整體主視覺，營造出獨特節慶的送禮感受；以杯中珍味為主題，點滴精華一杯享有；用豐富多彩的配色繪製山中情境，以平面效果堆砌出層次感的畫面，溫暖的色調搭配特殊噴墨效果，象徵雞隻本身所處的純粹環境及口感滋味層次遠勝於他牌的品質保證；版面上的燙金識別，則傳達了品牌的濃厚心意與安心無虞。

沒有過多的華麗裝飾，唯有溫度滿滿的心意傳送，是十八養場一直以來的純粹與信念。


Sun Moon Lake has a special terrain surrounded by mountains and this unique topography keeps a plain simple environment, that chickens are able to enjoy and grow. Moreover, chickens are fed organic soy corn with no.18 Ruby Black Tea, that great fodder raises high-quality chicken.
Take the warm color tone on the whole visual design to create the sense of the gift for the special holiday which is different from other gift boxes of 18Ranch. “Delicious in a cup” as the concept, with the colorful style, illustrate the mountain landscape and the chicken, more creates a layered layout by flat style, which represents the environment and taste quality of the chicken is much better than others.
There is not too much luxury decoration but full of heart which is 18Ranch’s faith for a long time.