Vilson
Series Packaging
Design Part.1
品牌 : 米森
Client : Qing He International CO., LTD.
Brand : Vilson
Published on 11. 26. 2020
Vilson
Series Packaging
Design Part.1
作為「世界有機原料的選物家」,從世界出發,嚴選來自各地的食材,乘載美味,宣揚有機。
包裝上強調產地直送的新鮮美味,因此將紙盒外觀設計成木頭運送箱,裝載著來自各地嚴選的食材,以新式的版面配置帶入日常的飲食習慣,清楚呈現內容物並區隔出口味與產品,真實的產品照,傳達了真材實料與真心,搭配上各種口味的食材意象照增添了版面的豐富度,置於上方的標籤清楚的標示品牌名稱、口味及認證。此系列商品延續了品牌獨特元素,並透過專屬圖騰建立消費者的識別印象同時區隔競爭品。
大自然造就食物真實的形狀,而米森,將這些真實的美好,以另外一種方式呈現給你,替你Check每天的飲食,是一個安心認證;是一個責任乘載,每一種原料,做出的產品,都要讓你我吃的心安理得。
As the “World Organic Ingredients Selector” Vilson starts from the world and filter the ingredients for bringing the delicious and publicizing the organic food.
The packaging emphasizes the freshness and deliciousness that the ingredients delivered directly from the origin. Therefore, design the package as a wood container that contains the ingredients from the world. The new layout design expresses the raw material clearly, and more, distinguish the flavor and product. Furthermore, the product picture represents the sincerity of Vilson and matches each flavor’s ingredients that rich the layout design. This series of products continue the unique concept of the brand and build the identity image to consumers through a specific image.