The Aboriginal Series Handmade
Cookies Packaging Design
品牌 : DiHaNi
Client : TSAN YU YEN FOOD CO., LTD.
Brand : DiHaNi
Published on 01. 07. 2013
The Aboriginal Series Handmade
Cookies Packaging Design
此系列餅乾皆以台灣原住民原生植物為主食材,因此四款包裝分別萃取台灣原住民各族特色服裝配飾為元素延伸設計,並揉合當代美學趨勢,以手繪插畫的表現形式,重新詮釋台灣原民風的文化印象。阿美族、泰雅族的披肩裝綴與細珠繡,排灣族、魯凱族的菱格紋與百步蛇圖騰,布農族、鄒族的獸皮與長袖短腰外衣,排灣族、卑南族的黑藍色長裙與織繡,無論是風格、材質、色彩…都能從手繪插畫中看見細節的講究;另外,更以原住民嘴裡吃著、手裡擁抱著DiHaNi的天然健康餅乾,情境式的創意聯想,增添設計巧思,更利用小圖示,明確傳達產品樸實無華、真材實料選用台灣在地食材的用心。
This series of natural cookies are made from Taiwanese aboriginal native plant-based ingredients. The packaging was designed to capture specific elements from the garments and accessories of each ethnic group of the Taiwanese aborigines, blending both contemporary and aesthetic trends to redefine the impression of aboriginal folk culture. The decorations showcase the shawl decorations and beaded embroidery of the Amis and Tayan people, quilting and cottonmouth snake totems of the Paiwan and Rukai people, animal skin and long sleeve short waistcoat of the Bunun and Tsou people, as well as the black and blue long skirt and embroidery of the Paiwan and Puyuna people. The details and quality of the hand-painted illustrations can be seen regardless of style, material, or color.
In addition, aborigines eat and hold DiHaNi natural healthy cookies, creating situational creative association and adding design ingenuity. The use of small icons clearly communicates the simplicity genuity of select Taiwanese ingredients