Gift Box
Packaging Design
品牌 : 茶籽堂
Client :ORIENTEA ENTERPRISE CO., LTD.
Brand :Cha Tzu Tang
Published on 07. 08. 2013
2016 Taiwan Advertlsers' Assoclation
Gift Box
Packaging Design
「喜溢門楣」是添子的欣喜,「壽比南山」是福壽雙全的滿足,「生龍活虎」則是早日康復的簡單幸福。
融合東方元素,三款禮盒上蓋部分各自對應單一色彩,運用傳統剪紙圖騰為主視覺設計概念,將象徵吉祥的祝福話語,配合其意象,以文字圖像化鑲嵌於圖騰之中,藉由墨色凸版印刷烙印出充滿溫度的觸感,而整體設計上,營造出禮贈的醇厚心意氛圍,簡約不花俏的設計,呼應「回歸自然」的產品純粹本質。
"Joy overflows the doorway" speaks to the delight of welcoming a new child. "Longevity surpassing the southern mountains" carries the fullness of a life blessed with fortune and good health. "As vigorous as a dragon and tiger" holds the simple, heartfelt wish for a speedy recovery.
Weaving in Eastern design elements, each of the three gift box lids is assigned a single distinct color. Traditional paper-cut motifs serve as the central visual concept, with auspicious blessing phrases integrated directly into the patterns as typographic imagery, each phrase paired with its corresponding visual symbolism. Letterpress printing in ink creates a warmth that can be felt as much as seen, while the overall design cultivates an atmosphere of sincere and heartfelt gifting. The clean, unfussy aesthetic echoes the pure, back-to-nature essence of the products within.




