Formosa Rice
Packaging Design
品牌 : 米圃製米
Client : Rice Garden
Brand : Rice Garden
Published on 07. 27. 2012
2012 Golden Pin Design Award
Formosa Rice
Packaging Design
來自Formosa嘉南平原「稻米之鄉」的優質米,擁有得天獨厚環境地理條件,溫和氣候、豐沛雨量、濁水溪的優質水源,豐饒肥沃的土壤孕育出台梗九號優質米,米粒飽滿、外觀晶瑩透明、米飯香甜可口為台灣最優良的米種。
木質外盒上為12月令農家生活季節氣候表,農家一年四季耕稼,必須依據節氣運作,才會有好收成,將在地文化注入包裝設計元素,使用後亦能作為收納盒,增加紀念性;內包裝以台灣輪廓造型為主,運用東方水墨畫呈現農民五穀登豐意象,為最佳紀念伴手禮。
Premium rice from the "Rice Homeland" of the Chianan Plain in Formosa, blessed with an exceptional natural environment: a temperate climate, abundant rainfall, and the pristine waters of the Zhuoshui River. The rich, fertile soil nurtures Taikeng No. 9, a variety prized for its full, plump grains, crystal-clear appearance, and sweet, fragrant flavor, widely regarded as one of Taiwan's finest rice varieties.
The wooden outer box features a twelve-month seasonal farming calendar, mapping the rhythms of rural life across the year. For farming families, every stage of cultivation must align with the natural solar terms to ensure a good harvest. This living cultural knowledge is woven into the packaging design as a meaningful design element, and once emptied, the box continues its life as a keepsake storage container. The inner packaging takes the outline of Taiwan as its form, with traditional Eastern ink wash imagery evoking the abundance of the harvest and the spirit of the farmer, making this an ideal commemorative gift and souvenir.




