黑竹園
品牌形象識別&雞爪凍包裝設計

Black Bamboo

Branding Visual Identity
& Packaging Design

客戶 : 黑竹園食品
品牌 : 黑竹園

Client : Black Bamboo Food
Brand : Black Bamboo



Published on  11. 10. 2011

 

2012 金點設計獎 包裝設計
2012
Golden Pin Design Award

Black Bamboo

Branding Visual Identity
& Packaging Design

黑竹園於彰化員林在地發跡,擁有深厚的滷製技藝,以充滿獨特風味的「雞爪凍」為主打商品,三十年老滷汁古法傳承,以陳年老滷為竹炭細火長時間慢熬,並因此而盛名遠播。此系列包裝設計,靈感來自西方餐飲文化中「Chinese take-out box……顛覆了一般人對傳統滷製品包裝印象,這看似枝微末節的庶民料理,不再是浮著油的透明盒裝載著,轉化一個包裝形式,也能躍升為不平凡的極品美食, 優雅的品嚐純粹享受這迷人的生活態度。既然要吃,為什麼不吃的優雅?


The Jadeite Series Black Bamboo rose in Yuanlin and had ancient stewing techniques. The unique flavor of the “chicken feet galantine” is their star product, which is famous for its ancient stewing sauce and stewing techniques. The packing design of this series was inspired by western dining culture, which changed people’s impression of traditional stewing food packing and became an extraordinary food.







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