同興實業｜ 2026國際烘焙展展場設計

把世界的信任帶上桌 🌾
THE food co.同興 80 周年x 2026 國際烘焙展

同興實業從貿易商行出發，在食材的世界裡深耕多年，以「國際食材選配專家」的身份，成為無數烘焙職人最可靠的後盾。

2026 年，同興帶著八十年的底蘊，正式參與國際烘焙展，這不只是一場展覽的亮相，更是品牌以全新姿態重新站上舞台的宣言。

｜展場設計｜一段跨越產地的選品之旅

展場的空間規劃以「旅程」為敘事軸線。

訪客從入口踏入的那一刻，便開始了一段跨越產地的選品之旅。展場以機場海關輸送帶為核心意象，具體而生動地呈現了同興嚴選食材的完整歷程，來自世界各地的優質原料，歷經產地溯源、成分純度檢驗與風味測試的層層把關，如同通過海關審核的珍貴貨物，穩穩地從世界各地流轉，最終到達每一位烘焙職人的手中，將世界的美味帶回廚房。

這個意象不只是視覺上的設計選擇，更是對同興品牌精神最具體的詮釋：每一份能夠抵達職人手中的原料，都是經過最嚴密把關的承諾。

｜禮盒設計｜把嚴選心意，送進客人手裡

適逢品牌 80 週年，同興也藉此難得的時機，推出了展場限定 80 週年慶禮盒。

禮盒以同興旗下最經典的品項為主角，嚴選堅果、風味果乾與優質奶製品，結合繽紛活潑的色系與充滿生命力的內容物意象插圖，整體氛圍歡樂輕鬆。

八十年的嚴選心意，就這樣被捧在手心裡，送到每一位客人面前。

帷幕再度升起，是同興對每一位職人最真誠的承諾。

✦ Together, We Grow！

｜THE food co. ｜ 2026 International Bakery Exhibition 

Exhibition Design Bringing the World's Trust to the Table 🌾 THE food co. 80th Anniversary × 2026 International Bakery Exhibition

THE food co. began as a trading firm and has spent decades cultivating deep roots in the world of ingredients. As an "International Ingredient Sourcing Expert," the company has become the most trusted backbone for countless baking professionals. In 2026, carrying eighty years of heritage, THE food co. makes its official debut at the International Bakery Exhibition — not merely as an exhibitor, but as a declaration: the brand stepping back onto the stage, renewed and reimagined.

｜Exhibition Design ｜ A Sourcing Journey Across Origins

The spatial concept of the booth is built around the narrative of a "journey." From the moment visitors step through the entrance, they are transported into a sourcing expedition that spans the globe. The airport customs conveyor belt serves as the central visual metaphor — a vivid and tangible representation of THE food co.'s rigorous ingredient selection process. Premium raw materials from around the world pass through layers of scrutiny: origin traceability, ingredient purity testing, and flavor evaluation. Like precious cargo cleared through customs, each ingredient travels steadily from its source, ultimately arriving in the hands of baking professionals — bringing the finest flavors of the world back to the kitchen.

This metaphor is more than a visual design choice — it is the most concrete expression of THE food co.'s brand spirit: every ingredient that reaches a craftsperson's hands is a promise, upheld through the most rigorous standards.

｜Limited Gift Box Design ｜ Delivering Carefully Curated Intentions

To mark this milestone 80th anniversary, THE food co. has seized the occasion to launch a limited-edition commemorative gift box. Centering on the brand's most iconic product lineup — premium nuts, flavorful dried fruits, and quality dairy — the gift box pairs a vibrant and lively color palette with illustrated imagery full of vitality. The overall mood is celebratory and warmly inviting.

Eighty years of carefully curated dedication, held gently in the hands, and presented to every valued guest.

The curtain rises once more — THE food co.'s most sincere promise to every artisan.

✦ Together, We Grow!