大湖酒莊品牌形象重塑與包裝系統整合🍓

🥂𝘙𝘌𝘉𝘙𝘈𝘕𝘋𝘐𝘕𝘎 // 𝘋𝘈𝘏𝘜 𝘞𝘐𝘕𝘌𝘓𝘈𝘕𝘋 𝘙𝘌𝘚𝘖𝘙𝘛
大湖酒莊為亞洲首創的草莓酒製酒產地，具備獨有的地形優勢，在市場上也擁有一定的品牌知名度；在前期聚焦診斷時，我們認為品牌的視覺呈現缺乏統一的品牌語彙，此次專案透過品牌重塑，由內而外建構大湖酒莊的品牌印象。

❝ 品牌策略-聚焦草莓酒專家 ❞
我們從大湖酒莊的自身價值出發，進行深入探索，並透過美可特三角價值地圖梳理出屬於大湖酒莊的品牌定位，提取 #草莓酒專家 #水果風味 #匠心釀造 #大湖文化 為品牌關鍵字，透過傳播標語「大湖精釀，典藏莓好」傳遞大湖獨有的自然恩賜與酒莊專業的製酒工藝，兩者共融相乘的品牌價值，形塑出「幸福共享、莓好品味」的品牌意象。

❝ 設計概念-典藏每一口莓好風味 ❞
在視覺設計上，我們將大湖酒莊的建築外觀轉化為品牌標誌，展現典藏風華、製酒專家的專業氛圍。標準字設計以宋明體為基底，融合酒滴意象，呈現現代且優雅的嶄新面貌；色彩上以象徵大自然的「葉綠」為標準色，代表草莓果實的「甜粉」色調為輔，在專業質感中也展現核心產品草莓印象。

❝ 包裝設計-分眾溝通與系統整合 ❞
針對產品線的包裝整合，根據消費者年齡層與產品屬性進行了差異化設計，同時確保品牌視覺的調性一致；低酒精系列-鎖定年輕族群，酒標採用莓果粉色調搭配玫瑰金點綴，營造出輕盈的視覺質感。主力產品「湖莓戀」以大湖浪紋與草莓玫瑰金剪影，打造出浪漫氣息，也呼應產品入口如戀愛般的酸甜滋味。高端與高酒精系列-著重強化品酒時的精緻與優雅感受，以手工盒承裝高雅酒瓶，包裝透過線條插畫與酒精純度符號吸引注重品質的中高端消費者。

✨此次品牌重塑，將大湖酒莊定位從「地方特產」轉型為「草莓酒的代表品牌」，精緻化的系統包裝與明確的策略定位，讓品牌在視覺上更具國際視野，也傳遞出大湖酒莊獨特的地理優勢與文化價值。

🥂𝘙𝘌𝘉𝘙𝘈𝘕𝘋𝘐𝘕𝘎 // 𝘋𝘈𝘏𝘜 𝘞𝘐𝘕𝘌𝘓𝘈𝘕𝘋 𝘙𝘌𝘚𝘖𝘙𝘛 🍓

Dahu Wineland Resort was the first winery in Asia to produce strawberry wine. It possesses a unique terrain advantage and strong brand awareness in the market.

In our previous brand identity analysis, we found that the resort lacked a cohesive visual brand language. Therefore, this project aims to rebrand from the inside out to revitalize Dahu Wineland Resort’s image.

❝Brand strategy – strawberry wine expert.❞

Starting from the core values of Dahu Wineland Resort, we utilized our Value Triangle to identify our strategic brand positioning. From this process, we distilled four key brand pillars: #Strawberry Wine Expert, #Fruit Flavor, #Crafted with Ingenuity, and #Dahu Culture.

Through the slogan 'Dahu Craft Brewing, A Collection of Berry Excellence,' we communicate Dahu’s unique natural gifts alongside our professional craftsmanship. These elements synergize to elevate our brand value, shaping an image defined by 'Shared Happiness and Exquisite Berry Taste.'"

❝Design Concept: Preserving the Finest Berry Flavor in Every Sip❞

For the visual identity, we transformed the architecture of the Dahu Wineland Resort into a minimalist brand logo, establishing a professional image as a wine expert.

The logotype is built upon a Ming-style typeface, integrated with the elegant form of a wine drop.

This fusion strikes a balance between classical elegance and modern aesthetics. Our color palette features natural green and vibrant pink; the green symbolizes the lush natural environment, while the pink captures the essence and core value of the strawberry.

❝Packaging Design- Segmented Communication and system integration❞

Packaging design differentiated according to different age of consumers and products,Low-Alcohol Series – Targeting younger consumers, the labels feature berry-inspired pink tones accented with rose gold details, creating a light and refined visual aesthetic. The flagship product, “Lake Berry Love,” incorporates wave patterns inspired by Dahu and rose-gold strawberry silhouettes to evoke a romantic atmosphere, while reflecting the sweet-and-tart taste of first love in every sip.

Premium & High-Alcohol Series – Designed to enhance a sophisticated and elegant tasting experience, these products are presented in handcrafted boxes with premium bottles. The packaging uses line-art illustrations and alcohol-purity symbols to appeal to discerning mid- to high-end consumers who value quality.

✨The rebranding of Dahu Wineland Resort repositioned it from a local souvenir brand into a recognized expert in strawberry wine. Through sophisticated packaging and a clear branding strategy, the brand has gained greater attention in the international market while showcasing the uniqueness of its cultural heritage and regional terroir advantages.