🐷 香草豬-肉鬆蛋捲包裝設計

#大地孕育的純粹風味HerbPork香草豬
在品牌重塑的前期，美可特聚焦在香草豬品牌的差異化競爭優勢，以「香草科學，極致鮮甜」為傳播核心，透過識別與包裝系統全面升級，打造嶄新的香草豬形象。

此次肉鬆蛋捲禮盒，在版面策略的關鍵字中圍繞 #自然 #溫暖 #層次，將牧場的日光與大地的氣息展現在版面之中，畫面中的香草豬在金黃色的肉鬆捲海浪中悠然探索，口中咬著一株香草，直覺的傳遞出品牌核心價值，「以香草飼養豬隻，肉品鮮甜無腥味」的優質肉鬆來源。整體色系選用溫暖的橙黃色調，搭配燙金logo，強化送禮的喜慶感，帶著童趣與層層堆疊的畫面，呼應產品特點，極致捲芯工法，真材實料一層一層捲入口中。

在包裝結構上，採用一體成型提把式結構，有效降低紙材用量；香草豬透過低碳包材的設計實踐，展現企業對環境責任的承諾，讓消費者在傳遞真摯心意的同時，也共同選擇了一種更友善大地的生活方式。

🐷HerbPork - Pork floss egg roll packaging design

#The Purest Taste of the Land – Herb Pork 

In the initial stage of rebranding, we centered our strategy on differentiated competitive advantages. With 'Herbal Science, Absolute Freshness' as our core design value, we have upgraded the visual identity and packaging systems to build a revitalized and premium brand image for Herb Pork.

For the Pork Floss Eggroll packaging, we established keywords such as #Natural, #Warm, and #Layered. The design evokes the essence of the sun-drenched earth.
Our mascot, the 'Herbal Piggy,' is depicted exploring a vast 'sea of pork floss' with a medicinal herb in its mouth—a playful yet direct expression of our core value: raising pigs with herbal science to ensure meat that is exceptionally fresh and game-free.

The color palette features warm yellows and oranges, complemented by a golden logo to enhance the 'joy of gifting.'
Additionally, the layered visual elements on the packaging mirror the signature crispy texture of the eggrolls.

By adopting a single-piece handle structure, we minimize material waste at the source. This sustainable packaging initiative reflects Herb Pork’s dedication to the planet.
While conveying your sincere blessings, you are also joining us in embracing a lifestyle that is gentle on the Earth.

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