𝑪𝒐𝒂𝒔𝒕𝒍𝒊𝒏𝒆故宮聯名－萌貓御點禮盒包裝設計及影像計畫

#當宮廷萌貓遇上頂級烏魚子
深耕水產領域的 Coastline 海岸鮮物，始終致力於翻轉傳統，將烏魚子化作現代生活的創意語言。此次攜手國立故宮博物院，以獨家研發的「烏魚子爆米花」為引，邀約清代宮廷畫家沈振麟筆下的《畫耄耋同春》優雅入鏡，開啟一場跨越時空的鮮味對話。

❝ 主題企劃與包裝設計：古典語彙的現代轉譯 ❞
原畫作透過貓蝶嬉戲寓意耄耋長壽。我們提取此文化象徵，將其轉化為結合鮮味與祝福的當代禮贈，讓古文物的優雅與爆米花的輕鬆感產生趣味碰撞。
透過圖象重構，以簡約俐落的幾何插畫手法呈現不同花色、神態各異的貓咪，搭配飛舞的蝴蝶、繽紛的花卉與可口烏魚圖案，營造出溫馨療癒的悠閒時光。包裝共有六款特色單盒與收藏款鐵盒，版面展現不同的貓咪圖樣讓現代貓奴的你我忍不住想收藏，外盒以活潑的宮廷貓嬉戲為主角，透過底色色彩的變化增加活潑動態感，貓咪與魚的局部上光，透過光線的折射產生層次感，使視覺焦點更加鮮明躍然。為了提升收藏價值，每盒均附上典藏小卡，以深邃黑致敬原畫作的高雅底色，並細膩覆蓋絲絨膜，賦予指尖溫潤如絲的觸感，正面呈現原畫作的藝術呈現，背面則是結合現代語境的生活指南，讓收到卡片的當下感受暖暖心意。
品名呈現選用了架構平穩的文鼎鳳簷體，該字體揉合了古建築中飛簷與斗拱的比例，其穩固且高度對稱的骨架，為整體視覺增添層次分明的東方韻味。

❝ 影像企劃：光影演繹的自然意象 ❞
影像風格定調於低色溫、Low-Key 暗色背景，利用強烈的光影對比強化產品輪廓。選用天然木石推疊主產品，運用植栽作為景深，呼應文物中的自然意象。在沈穩的視覺基調中，捕捉貓咪入鏡的動態瞬間，串聯起文物與產品的直覺連結，讓藝術與生活點心在鏡頭下完美融合。

整體企劃與設計以貓愛吃魚的聯想，串連起文物與產品的聯名效應，讓古文物融入現代生活，在品嚐休閒點心的同時，品味更深一層的藝術與文化，在送禮的層次上，不僅更具獨創性，更將傳統耄耋長壽的深情心意，化作最時髦的祝福。

NPM × Coastline Co-branded Project — Adorable Imperial Cat Delights: Packaging Design and Visual Photography

#Imperial Felines Meet the Finest Mullet Roe

Coastline Seafood is on a mission to flip the script on tradition, turning classic mullet roe into a bold, creative treat for today’s lifestyle. Our latest collaboration with the National Palace Museum brings you the innovative "Mullet Roe Popcorn." Featuring the charming palace cats from Shen Zhen-lin’s masterpiece, Cats and Butterflies of Longevity, this project blends historical artistry with modern snacks, opening a flavorful conversation that spans centuries.

❝Theme and Packaging Design: classic transform into modern❞

The original masterpiece uses the playfulness of cats and butterflies as a metaphor for longevity and blessings. We’ve extracted this cultural symbolism and transformed it into a contemporary gift that blends freshness of the sea with heartfelt wishes—a delightful collision between the elegance of ancient artifacts and the casual joy of popcorn.

Through visual deconstruction, we’ve reimagined the cats’ diverse patterns and expressions using a clean, geometric illustration style. Accompanied by fluttering butterflies, vibrant blossoms, and playful mullet icons, the design evokes a warm, healing, and leisurely atmosphere.

The collection features six unique individual boxes and a collector’s tin. With a variety of cat designs, it's an irresistible must-have for modern cat lovers. The outer packaging captures the lively spirit of imperial cats at play, with shifting background colors that add a sense of dynamic energy. Spot coating on the cats and fish creates a layered effect through light refraction, making the visual focus truly pop.

To enhance its collectible value, each box includes a "Collector’s Card." The deep black background pays homage to the original painting’s sophisticated tones, finished with a velvet laminate for a silky, premium touch. The front showcases the original artwork, while the back features a "Lifestyle Guide" in a modern context, delivering a warm and thoughtful experience.

The typography features "FonYen" font. Inspired by the proportions of eaves and bracket sets in ancient architecture, its stable and highly symmetrical structure adds a distinct layer of Eastern charm to the overall visual identity.

❝Photography Concept: Using Light and Shadow to Evoke a Natural Vibe❞

The photography style features a low-key, dark aesthetic, utilizing high-contrast lighting to accentuate the product’s silhouette and textures. We selected natural wood and stone to pair with the products, incorporating lush greenery in the background to echo the natural imagery found in the original artwork.

Building on this low-key visual foundation, we capture the nimble movements of cats within the frame. This instantly bridges the gap between the art piece and the product, allowing the ancient masterpiece to seamlessly blend into modern life through the camera lens.

The overall concept and design leverage the playful association of "cats loving fish" to bridge the gap between historical artifacts and modern products. By integrating ancient treasures into contemporary life, we invite you to savor a deeper level of art and culture while enjoying a casual snack. This approach not only elevates the gift’s originality but also transforms the profound traditional wish for longevity into the most stylish of modern blessings.

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