露奇亞 Ruijia 在今年邁向十週年，走過十年的歷程，品牌的開端是因為創辦人與膠原蛋白接觸後獲得良好的改變進而影響了一群人，不變的初衷一路至今，十週年聚焦在 #修復 概念，消費者持續在露奇亞的產品中感受到自身的修復，露奇亞也近一步走入社會，將營收回饋社福機構團體，並積極參與環境修復；從我到一群人，從一走到十，迎來十週年的此刻，在識別的呈現也融合品牌R符號及RE修復概念在其中，運用品牌色與金色展現十年的珍貴與不易，輔助圖形如同綻放的煙火，一起為這場十週年盛會慶祝，徽章的圖型也展現品牌希望與你、我、環境共好的心意，用更高的格局打造更好的生活品質！

𝑹𝒆𝒑𝒂𝒊𝒓 𝒊𝒔 𝒆𝒗𝒆𝒓𝒚𝒕𝒉𝒊𝒏𝒈 !

𝑹𝒆𝒑𝒂𝒊𝒓 𝒊𝒔 𝒆𝒗𝒆𝒓𝒚𝒕𝒉𝒊𝒏𝒈 !

Ruijia marks its 10th anniversary this year. Over the course of a decade, the brand was born from a founder whose life was genuinely transformed through collagen — an experience that went on to inspire and change the lives of many others.
That original intent has remained unwavering ever since.

For its 10th anniversary, Ruijia turns its focus to the concept of #Repair — a reflection of the continuous renewal consumers experience through the brand's products.
Ruijia also takes a step further into the wider community, giving back a portion of its revenue to social welfare organizations and actively participating in environmental restoration. From one person to many. From one year to ten.

As this milestone moment arrives, the brand identity weaves together Ruijia's signature "R" symbol with the concept of "RE" — repair, renewal, and return.
Brand colors paired with gold speak to the preciousness and hard-won nature of ten years. The supporting graphic elements burst like blooming fireworks, celebrating this grand tenth anniversary in full color.

The badge design carries the brand's heartfelt wish — to grow and flourish together with you, with others, and with the environment. With a greater vision, building a better quality of life.

Repair is everything.