Salutii
Web Design & Photography
立長企業有限公司
Arocare CORP.
Brand
Salutii 手物里
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Executive Creative Director
Ying-Fa Wang
Executive Project Director
Hsiu-Ju Hsu
Art Director + Designer
Cih-Wan Wang|Shiang-Yin Su
Ya-Chi Hu|Yi-Xuan Chen
Project Planning
Chih-Chia Chang | Ya-Chuan Chen |
Yu-Chun Kang
Photographer
Ya-Chi Hu | Ya-Chuan Chen
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Published on 06. 02. 2022
Salutii
Web Design & Photography
Salutii 手物里以 “做自己生活中的職人” 為主軸,傾聽每位消費者的需求,向不同領域的職人禮敬 (Salute) 為概念,產生了 “Salutii” 這個品牌名稱;在網頁規劃中,以品牌 (手物里) 和消費者 (里民) 為概念,提供村里聚落中的每位職人最合適的手套,網頁風格以黑色潮流的視覺引領輕鬆氛圍,將產品特性對應日常生活中常見的需求,讓五大職人親手體驗舒適、靈敏、防護、創新的 Salutii 工藝!
消費者購物路徑中,引導消費者從自身在意的需求切入,根據選購指南的指引,從材質、舒適性及耐用性選擇,或是快速從職業特性的分類中尋找-職人手套專區,讓整體購物流程精準的回應消費者需求,即便是線上購買,也能透過選購流程的安排,感受到無壓力、專人服務般的用心!
網頁影像企劃中,聚焦在年輕、質感、專業、潮流...等關鍵字,透過光影角度、影像色調、職人用具、產品材質細節的畫面設定,建構出黑潮職人的視覺氛圍,讓影像與網頁風格相互呼應與搭配,傳遞出 Salutii 在手套的工藝細節!
𝗦𝗧𝗔𝗬 𝗦𝗔𝗙𝗘 𝗔𝗡𝗗 𝗖𝗢𝗢𝗟!
𝗦𝗧𝗔𝗬 𝗦𝗔𝗙𝗘 𝗔𝗡𝗗 𝗖𝗢𝗢𝗟!
Salutii is built around the philosophy of "Be the artisan of your own life." By listening closely to every consumer's needs and paying tribute (Salute) to craftspeople across all area , the brand name "Salutii" was born.
In the website concept, the brand (Salutii) and its consumers (community members) come together as a village of artisans each finding the perfect pair of gloves crafted just for them. The website aesthetic is led by a bold, black-toned visual style that balances edge with ease, mapping each product's unique qualities to the everyday needs of real life. Five distinct artisan personas put Salutii's craftsmanship to the test firsthand experiencing the comfort, sensitivity, protection, and innovation woven into every pair.
Throughout the consumer shopping journey, visitors are guided to begin from their own needs and priorities. Whether following the purchasing guide filtering by material, comfort, and durability or heading straight to the Artisan Gloves section to browse by occupation, the entire shopping flow is designed to respond precisely to each consumer's needs. Even when shopping online, the thoughtfully structured purchasing process delivers a seamless, pressure-free experience — as attentive and personal as having a dedicated guide by your side.
The website visual concept is anchored in key words : young, refined, professional, and on-trend. Through carefully considered angles of light and shadow, image color grading, artisan tool styling, and close-up shots of product material details, a visual world of dark, current craftsmanship is brought to life. The imagery and website aesthetic work in harmony, reinforcing one another to communicate the meticulous craft and detail that Salutii puts into every glove.










