樹重奏
保健品系列規劃

trreeo

Health Supplements
Package Design 

Client
山果股份有限公司


Brand 
樹重奏 trreeo
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Executive Creative Director
Ying-Fa Wang 

Executive Project Director
Hsiu-Ju Hsu

Art Director + Designer
Shiang-Yin Su|Chia-Ling Tseng

Project Planning
Yen-Chi Chang

Photographer
Ya-Chi Hu

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Published on  10. 30. 2023

trreeo

Health Supplements
Package Design 

Trreeo 推出一系列的保健營養品,希望提供優質產品,給予好的體感提升生活質感,對消費者而言保健品需要每日食用、攜帶便利、快速分辨產品,我們聚焦在這幾個面向去思考!

包材選擇攜帶便利性高且有良好密封性的鋁袋,版面運用大面積品牌深綠色貫穿,強化系列性,也讓消費者能快速連結品牌;一般的保健品大多放上滿滿的資訊,我們希望保留品牌的質感,設計策略以產品功能轉化爲符號作為主視覺,讓各口味專屬符號與明亮的色彩搭配,俐落簡潔的呈現,使不同產品能快速辨別做區隔,並將重點益處以圖文 icon 作為輔助;在整體系列中的規劃,讓各產品之間有明確版面連結的系列性,同時也有效傳遞出各產品的訴求與特性。

讓營養補充更便利,遇見樹重奏,袋出更有感的保健日常!

 

Trreeo has launched a comprehensive range of health supplements, designed to deliver premium quality and a genuinely felt difference elevating the everyday through better well-being. Understanding that supplements are taken daily, carried on the go, and need to be instantly identifiable, we centered our thinking around these core needs.

Aluminum pouches were chosen for their portability and superior sealing performance. A bold, full-coverage brand green runs throughout the layout, reinforcing series cohesion and allowing consumers to instantly recognize the brand. Where most supplement packaging is dense with information, we chose to preserve the brand's refined character translating each product's function into a symbolic visual as the key design element. Each flavor is paired with its own dedicated symbol and a vivid accent color, creating a clean and confident visual language that makes every product immediately distinguishable. Key benefits are supported through icon-based graphics, keeping the layout purposeful and accessible. Across the full series, a consistent layout structure ties every product together, while each individual design clearly communicates its own unique function and character.

Make nutrition effortless. Meet trreeo  and carry a more meaningful wellness routine with you, every day.

         

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