Eat Green , think Blue .   藻到無負擔的理由，100% 循環再利用！

從自然取材，以海洋為本，達到自然循環永續發展，是 Bluuoo 所堅持的理念，透過專業的生技背景與對藻類的深度了解，品牌核心從藻類出發、聚焦海洋、邁向永續，將天然營養成分萃取製成海藻麵食，而剩餘的藻渣 100% 循環再製成藻紙，有效達到全藻利用。

海藻蒟蒻麵是許多人低卡飲食的首選，Bluuoo 希望以此為基礎提供便利輕食的選擇，首推出的海藻蒟蒻沾麵，讓消費者能快速享有高纖低卡的美味；包裝設計以健康氛圍、環保自然為核心，主視覺運用海藻麵在水中流動的意象融入海藻、海木耳等優質原料，視覺元素以圓潤俐落的原料符號化插圖，呼應蒟蒻麵條給人圓潤童趣的感受，其中和風柚子和油蔥櫻花蝦口味以大面積白底做搭配，呈現清爽感受，酸辣鮪魚口味則以品牌藍底呼應原料來自深海及酸辣風味，強化口味間的差異；在包裝的結構上，選擇一體成型的盒形，讓包裝紙材有效減量，並選擇FSC認證環保紙，每個細節都朝向減碳與永續。

透過整體專案聚焦與探索，建立符合品牌價值觀的形象 ，讓品牌核心概念從形象建立到包裝規劃得以延續與貫穿，為 Bluuoo「藻」出最佳價值，從養藻、製作、再生，與海洋互利共生，打造綠色經濟生態鏈，從海裡來的健康也透過我們的能力回饋給海洋。

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Eat Green, Think Blue. — A guilt-free reason to go algae. 100% circular and fully utilized.

Sourcing from nature, rooted in the ocean, and committed to a fully circular and sustainable future , this is the belief Bluuoo stands by. Backed by deep biotechnology expertise and an in-depth understanding of algae, the brand's core philosophy begins with algae, centers on the ocean, and reaches toward sustainability. Natural nutrients are extracted to create seaweed-based noodles, while 100% of the remaining algae pulp is repurposed into algae paper achieving complete, zero-waste utilization of every part of the algae.

Seaweed konjac noodles have long been a go-to choice for low-calorie eating. Bluuoo builds on this foundation to offer a convenient and light meal option starting with its debut seaweed konjac dipping noodles, allowing consumers to quickly enjoy a high-fiber, low-calorie experience. The packaging design is grounded in a health-conscious, eco-natural aesthetic. The key visual captures the fluid motion of seaweed noodles drifting through water, weaving in premium ingredients such as seaweed and sea wood ear mushroom. Visual elements are rendered as soft, rounded ingredient illustrations, echoing the plump and playful quality of konjac noodles. The Japanese yuzu and scallion sakura shrimp flavors are set against a generous white background for a clean, refreshing feel, while the spicy tuna flavor adopts the brand's signature blue  nodding to its deep-sea origins and bold flavor profile, reinforcing the distinction between variants. Structurally, the packaging uses a one-piece box form to minimize paper usage, paired with FSC-certified eco paper  every detail oriented toward lower carbon and greater sustainability.

Through focused exploration across the entire project, a brand image aligned with Bluuoo's core values was established allowing the brand's central concept to flow seamlessly from identity to packaging. The best possible value was found in algae: from cultivation and production to regeneration, in a relationship of mutual benefit with the ocean. A green economic ecosystem, built cycle by cycle.

The health that comes from the sea is returned to the sea — through everything we do.