「 粽享食刻迎端午 . 八珍六禮同慶賀 」

唐朝是百姓安居樂業的太平盛世，端午節也是從唐朝開始加深了家戶歡慶的習俗，而唐朝建都於西安(舊稱長安)，陝拾叁作為西安代表品牌，延續著唐朝端午文化，推出道地的唐粽禮盒，匯聚大江南北各式粽子口味，此次設計也呼應產品有鹹有甜、多樣內餡，以原料插畫與繽紛色系展現可口意象。

陝拾叄在今年共推出五款系列禮盒，設計策略以粽葉作為系列禮盒間的串連元素，運用不同深淺的綠色穿插堆疊，如同粽葉一層一層剝開，打開後迎接美味的一刻，五款禮盒各組裝不同產品，將粽子、糕餅、茶飲...等內容物以向量插畫呈現，讓禮盒間的差異快速得以識別；粽子內盒設計則以凸顯唐粽口味為策略，各口味的原料以向量插畫搭配鮮豔的底色，強化食品的可口感受，整體呈現系列感十足又極具現代感的唐粽禮盒。

端午節至今已兩千多年，隨著時代的流轉，在每一年的節慶重點時刻，陝拾叁依然秉持著推動中華文化的使命，讓文化融入飲食日常，每個重要節日總有一盒陜拾叁和你共享。

Savoring the Moment, Celebrating the Dragon Boat Festival · Eight Treasures, Six Gifts, Together We Feast.

During the Tang Dynasty, people lived and thrived in peace and prosperity — and it was during this golden era that the Dragon Boat Festival's tradition of household celebration was further enriched. With its capital established in Xi'an, historically known as Chang'an, Shaanxi Thirteen stands as a representative brand of the city. Honoring this heritage, the brand launches a locally inspired Tang-style rice dumpling gift box, bringing together a variety of zongzi under one roof. The gift box design reflects the diversity of fillings — both savory and sweet — using key ingredients as the central elements of its illustration.Each of the five gift box designs contains a different product combination, with contents such as zongzi, pastries, and tea presented through vector illustrations allowing consumers to instantly distinguish between the different boxes. The zongzi inner box design focuses on highlighting the flavor of each Tang-style dumpling, pairing ingredient illustrations with vibrant background colors for each variety, enhancing the appetite appeal of the product. The result is a gift box series that feels cohesive, contemporary, and unmistakably modern.

The Dragon Boat Festival has been celebrated for over two thousand years. As the times continue to evolve, Shaanxi Thirteen remains steadfast in its mission to carry Chinese culture forward  weaving tradition into the rhythms of everyday food and life.

For every important festival, there is always a box of Shaanxi Thirteen to share the moment with you.