「 嚴選質感，探索美好生活 」

鉅瑋深耕不織布市場多年，不僅產品品質獲市場見證，為鉅瑋升級的品牌形象也慢慢打入消費者市場，而專屬於鉅瑋的 G 認證標章，也象徵著鉅瑋高標準製成的品質保證背書，然而如何以更聰明、便利的生活方案將不織布擦拭概念帶進居家生活，是品牌一直想為消費者做的事。

鉅瑋期望打造自有品牌，並帶著強厚的不織布與生技研發專家背景，以「Bring GOOD things to life」為品牌宗旨，希望以更貼近生活、更有簡單的方式，讓居家環境更潔淨、衛生。而作為鉅瑋居家品牌的 “居居加”，我們期望延續 G 的意象在識別上，強化出整體企業的價值與連結，亦帶著輕鬆生活的感受，提供消費者優質產品。

居居加生活+系列產品以藍綠色為主軸，並根據產品的黑皂液濃度，體現在包裝的顏色輕重上，讓消費者能根據需求購買對應的產品。整體瓶器以霧面質感表現出去油清潔的感受，有別於其他清潔產品有大量訊息在外包裝設計上，簡潔的排版方式呈現系列產品的國際簡約感，碗盤清潔皂液選用細長形壓嘴搭配較為高圓的瓶身，讓使用上更為直覺便利；萬用清潔皂液在瓶器開模上，以帶著 G 的字型圓弧為概念設計，瓶身上則著重於每個角度的圓角處理，讓使用上操作更順手；黑皂濃縮液以開窗設計為主要賣點，透明的呈現與排版方式提高對於產品的了解與信任；整體系列產品以白色字體強調排版的乾淨度與系列感，並在包裝上加入產品環保、護手及天然清潔的 icon 設計，減少制式化的說明，以設計傳達乾淨、便利、有質感的生活哲學。

我們希望居居加能成為擁有人文品味的品牌，用簡約的色彩、符號與詞彙，轉譯成獨具台灣品牌的純淨氣息，編織成生活中細微的美好感動。

Only the Finest, for a Life Worth Living 

Graminton Enterprise Ltd. has been dedicated to the nonwoven market for many years. Not only has the product quality been proven by the market, but Graminton's brand image has also successfully made its mark in the consumer market. The unique "G" label of Graminton represents a promise of uncompromising quality. Yet how to introduce nonwoven fabric into everyday life in a smarter, more intuitive way remains what the brand has always strived to achieve for its consumers.Graminton is looking forward to establish their own brand within their deep expertise in  non woven fabric and in Biotech Research & Development. The core value is ‘Bring GOOD things to life’ hope to be more close to daily use in a simple way, and make the living environment more clean and sanitary. As household brand of Graminton g/g+ we aim to carry the ‘G’ motif forward within the brand identity to enhance the whole enterprise’s value and connection but also with a relaxing vibe to provide the best product to consumers.  The g/g+ home living series is anchored in a blue-green color palette, with the depth and intensity of each product's color directly reflecting its black soap concentrate level allowing consumers to intuitively select the right product to suit their needs.

The matte finish of the bottle forms conveys a sense of clean, grease cutting efficacy. Unlike many cleaning products that crowd their packaging with information, the clean and minimal layout reflects an internationally refined simplicity. The dish soap dispenser pairs a slim pump nozzle with a taller, rounder bottle form for a more intuitive and effortless user experience. The all-purpose cleaning soap bottle was developed with a custom mold concept inspired by the rounded arc of the "G" letterform, with carefully considered corner rounding at every angle for a smoother, more comfortable grip. The black soap concentrate leads with a window design as its key feature the transparent presentation paired with clear layout information builds product understanding and consumer trust. Across the entire series, white typography reinforces the clean, cohesive feel of the layout, while icon designs communicating eco-friendliness, hand-care, and natural cleaning reduce the need for conventional instructional copy  letting design speak the language of clean, convenient, and quality living.

We hope g/g+ can grow into a brand with genuine cultural sensibility  translating simple colors, symbols, and words into a distinctly Taiwanese spirit of purity, weaving quiet moments of beauty into the fabric of everyday life.