Upgraded Ingredients Natural Fruit Series Packaging Design
品牌 : 樹重奏
Client : Sanguo CO., LTD.
Brand : trreeo
Published on 07. 06. 2022
Upgraded Ingredients Natural Fruit Series Packaging Design
「trreeo 樹重奏」源於深刻意義的夢想,建築在取自環境、回饋自然的基礎上,感念大地的餽贈,將所取百分之百回饋給大地,並持續永續發展。
如同人類與自然的共生關係,保持平衡,才能永續;而現代人有著來自各方的壓力,這些壓力默默地累積在體內,不知不覺產生了許多人文病,身體的狀態漸漸失了衡,如何為消費者來帶便利又有效的產品,是 trreeo 持續不斷地在思考的事。
在包裝版面的配置,跳脫以往以滿版山果綠為底的設計,根據不同口味以相近顏色做出區別,並巧妙的將開盒虛線設定在顏色的分界處,不僅取用方便,區分更方便;並針對不同功能設計獨特 Icon:糖醣走.塑孅粉以 Slim 為概念,加上沙漏的意象, 呈現出身體將會隨著時間慢慢改變;睛金亮.葉黃素以星星的排列,呈現出視線明亮的感覺;瞬順睡.益生菌則以轉動的葉片傳達出好菌帶動身體的意象;簡潔的版面編排,加上顯而易見的成份萃取專利,讓消費者放心且安心;後加工僅以識別打凸的方式簡單呈現,整體盒形以樸實簡約的風格打造,帶出天然純淨植萃的感受。
Trreeo is born from a deeply meaningful dream, built upon the foundation of taking from nature and giving back to nature. In gratitude for all that the earth provides, everything taken is returned one hundred percent, as the brand continues to press forward on the path of sustainability.Just like human and nature are symbiotic relationship, we have to keep balance to move forward to sustainability.The pressures of modern life accumulate quietly within, giving rise to lifestyle ailments that throw the body out of balance. How to offer consumers something both convenient and truly effective that is the question trreeo continuously seeks to answer.
The packaging layout moves away from the previous full-coverage mountain fruit green background, using color variations close to each flavor to differentiate between variants. The perforated opening line is cleverly positioned along the color boundary making it easy both to open and to distinguish between products at a glance. Unique icons are designed for each functional product: the Slim Sugar Control Powder takes "Slim" as its concept, paired with an hourglass motif to convey the gradual transformation of the body over time; the Bright Eyes Lutein uses a constellation arrangement to evoke a sense of clear, luminous vision; the Smooth Sleep Probiotics features rotating leaves to communicate the image of beneficial bacteria activating the body's natural rhythm. The clean, uncluttered layout, paired with clearly visible ingredient extraction patents, gives consumers both confidence and peace of mind. Post-production finishing is kept minimal with a simple embossed brand mark, and the overall box form is crafted in a grounded, understated style that speaks to the natural purity of plant-based ingredients.







