雲．水的固態。

可洛迪在升級與統整的過程中，梳理出三個系統、五個系列的產品分類，依照功能分成洗卸、保養、化妝品三個系統，並依照產品特性與水的特性分成水的五種型態。而面膜則表現出水感的另一種方式：雲感，將美肌與雲以不同方式串連，雲態轉化成面膜的布質，以更柔和的方式對待你的肌膚。

以前身產品“美肌app面膜”為基礎，在成分與布質上都做了更大的升級，美肌app面膜以鏡頭濾鏡為概念，表現出肌膚使用後的美肌感，而升級後的雲朵美肌面膜，將質感提升至雲朵的高度，以更成熟的相機表現方式，拍出你的生活態度，敷出你的自然美肌。

外盒的設計以拍立得的造型表現，作為更為傳統的相機 – 拍立得，有著更原始的美，抽出面膜的瞬間，就像是拍了一張值得紀念的照片，內袋設計亦搭配拍立得形象，以底片方式呈現，將成像框保留著鋁袋原始的霧銀色，以反射出美的改變為概念，微微地照映出使用者的美、的生活。為營造出可洛迪整體風格，在外盒的底色上以水紋搭配各個功效的顏色，一致性的設計，塑造出雲朵美肌面膜系列的整體感，鏡頭上的小icon對應產品功效的小巧思，鏡頭外框的光圈係數，為內含物的數量；側邊加上了專屬於雲系列的icon，精準的分類出不同系列的水態感受，以打凸加工的方式強調鏡頭與識別的觸感，Logo與icon的呈現上則以燙銀的方式打造品牌產品一致性。

每一張照片都值得留念，每一個自己都值得被疼愛，以雲朵的柔包容你的肌膚，以水的各個形態照料你的美。

Cloud the solid state of water

In the process of brand upgrading and consolidation, Cláud has organized its product range into three systems and five series. Functionally divided into cleansing, skincare, and makeup, the products are further categorized according to their characteristics and the five forms of water. The mask line expresses water's essence in a different way: through the sensation of cloud. Connecting radiant skin and cloud through a unique form, the cloud takes shape as the texture of the mask itself, caring for your skin with the gentlest touch.

Building upon the original ‘beauty skin app mask’ this upgraded version brings significant advancements  in both formula and sheet material. While the original was conceived around the concept of camera filter,capturing the radiant feeling skin takes on after use, the upgraded Cloud mask elevates that sensation to the level of cloud itself.Expressed through the language of a more refined camera, it captures the way you live,and reveals the natural radiance the mask brings to your skin.

The outer box takes the form of a Polaroid camera, drawing on the timeless, raw beauty of this more traditional way of capturing a moment. The instant of pulling out the mask becomes, in itself, a photograph worth remembering. The inner packaging follows the same Polaroid concept, designed to resemble film, with the image frame preserving the original frosted silver tone of the aluminum pouch, conceived around the idea of reflecting one's own transformation into beauty, gently mirroring the user and the life she leads.

To create a cohesive identity across the Cláud brand, the base color of the outer box pairs water ripple patterns with colors representing each product's function, building a unified visual language for the Cloud Radiance Mask series. A small icon on the lens corresponds to each product's unique benefit, while the aperture number on the lens frame indicates the quantity of sheets inside. A dedicated icon for the Cloud series is placed along the side, precisely distinguishing the sensation of water in its different forms. Embossing techniques are used to bring tactile depth to the lens and identity mark, while the logo and icon are finished in silver foil stamping to ensure visual consistency across the brand.

Every photograph deserves to be remembered. Every version of yourself deserves to be cherished. Let the softness of the cloud embrace your skin, and let water, in all its forms, care for your beauty.