陝拾叄
虎福生風禮盒包裝設計

Shaanxi Thirteen 

HUU FUU Gift Box
Packaging Design

客戶 : 陝拾叄
品牌 : 陝拾叄

Client : Shaanxi Thirteen
Brand : Shaanxi Thirteen


Published on  03. 15. 2022

Shaanxi Thirteen 

HUU FUU Gift Box
Packaging Design

「 虎虎生風運勢旺,福氣吉祥又安康。」

老虎的英姿雄風,從古至今都是最勇猛的,乘著虎年強勢底蘊,陝拾叄推出新年禮盒,迎接2022壬寅年。

延續陝西傳統剪紙藝術,將兇猛的老虎轉化成可愛有趣的姿態,讓傳統也能以新潮的方式表現,畫面中老虎以俏皮的姿勢把玩著金幣,象徵新年財運的生生不息;以大紅底色迎接喜氣蓬勃的新年,剪紙風老虎結合皮影戲的姿態,巧妙地突出於底色中,單純色系搭配,讓此款新年禮盒簡約又充滿喜氣;英文標語讓禮盒更顯活潑年輕氣息,版面配置於左右兩角更顯獨特,並以傳統襯線體稍作形態上的變化,將中式禮盒帶出國際感,右上角中文標語以輔助圖設計的方式呈現,讓中英文結合的禮盒有了適當的平衡;提袋以兩款設計作為表現,滿版的剪紙虎,搭配上英文標語的設計,簡約大方;另一款以中文標語為主,加上重複排列的虎營造出有趣可愛的風格。

兼具年輕與喜氣的虎福禮盒,讓新年也能有不同的禮盒選擇,讓送禮不再是傳統活動,更是一件年輕的事,祝大家虎年行大運。

 

HUU FUU Gift Box"The Tiger stirs a mighty wind of fortune, carrying blessings of joy and good health."The tiger has stood as the mightiest of creatures from ancient times to the present. Riding the powerful spirit of the Tiger Year, Shaanxi Thirteen launches its New Year gift box to welcome 2022, the Year of the Renyin Tiger.

Drawing from the tradition of Shaanxi paper-cutting art, the fierce tiger is reimagined in a playful and endearing form, proving that tradition can be expressed in a fresh and contemporary way. In the illustration, the tiger strikes a mischievous pose, toying with gold coins as a symbol of ever-flowing wealth and good fortune in the New Year. A bold red base ushers in the festive energy of the season, with the paper-cut style tiger rendered in the spirit of shadow puppetry, cleverly standing out from the background. The clean, minimal color combination keeps the gift box simple yet full of celebratory spirit. An English tagline adds a lively, youthful energy, its placement in the two outer corners giving the layout a distinctive character. A subtle variation on traditional serif typeface brings an international dimension to this Chinese-inspired gift box. The Chinese tagline in the upper right corner is presented as a supporting graphic element, striking the right balance between the two languages. The tote bag comes in two designs: one features a full-coverage paper-cut tiger paired with an English tagline for a clean and striking look; the other leads with the Chinese tagline, layered with a repeated tiger motif for a fun and charming effect.

The Tiger Fortune Gift Box captures both youthful energy and festive warmth, offering a fresh alternative for New Year gifting. Because giving gifts doesn't have to be a traditional affair — it can be a young one. Wishing everyone great fortune in the Year of the Tiger.









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