阿聰師的糕餅主意
零食系列包裝設計
Ah Tsung Shih

Snack Series
Packaging Design
客戶 : 沃農士食品股份有限公司
品牌 : 阿聰師的糕餅主意

Client : O-nongs Food CO., LTD.
Brand : Ah Tsung Shih



Published on  04. 22. 2021
Ah Tsung Shih

Snack Series
Packaging Design

為了支持當地農業發展,阿聰師用自己的雙手,將大甲芋頭發展出各式的零食點心,不僅為台灣的小吃文化留下印記,不斷創新的包裝設計更讓台灣的文化創意產業往前一大步,讓芋頭的一畝田,發揚成世界的甜點。

本次系列包裝設計以阿聰師的品牌名稱,對應「獅」的諧音,連結視覺設計,延續禮盒芋田芋葉的想法出發,設計出獅子與芋田的相遇,不安分的獅子在芋田裡遊玩,在造型、姿態與配色上,都給於視覺與味覺不同感受,產品的圖樣結合成獅子的鬃毛,童趣又玩味的設計,讓芋頭產品不再是傳統糕點,而是輕鬆活潑的小點心。


To support local agriculture development, Ah-Tsung-Shih creates many desserts by TaChia Taro with his hand, which leaves a mark for Taiwanese cuisine culture and takes a big step forward for Taiwan’s cultural creative industries by keeping renewing packaging design.This series of packaging designs match the homonym of “lion” with the branding name of “Ah-Tsung-Shih”, so the visual design continues the concept of the Mid-Autumn Festival Gift Box. The cookies’ shape is designed on the lions’ manes that creates a funny design, from the style, pose, and color that makes taro dessert a new food instead of traditional pastry.








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