RosVal
Branding Visual Identity
Packaging Design
品牌 : 清花慢谷
Client : Shanghai Zhanghuan Industrial CO., LTD.
Brand : RosVal
Published on 04. 07. 2020
RosVal
Branding Visual Identity
Packaging Design
清淨自然,慢品生活。
取自於純淨無污染的契作農場,以玫瑰渣為肥、以泉水澆灌、無農藥環境並遵循1300年來的種植古法,每年五月初採初綻豐盛玫瑰,加上溫和冷萃技術,高度還原玫瑰營養,分子更小更好吸收。
RosVal就像是幻化藏於仙境的一座農園,漫步其中時彷彿時間慢了下來,以玫瑰花束繫成的時鐘緩緩悠走為主視覺,象徵品牌慢活的理念。跳脫市場既有的品牌印象,以年輕化高品質風格,建立獨具RosVal的品牌價值。識別形象以R跟V作為主要呈現的字母,並且暗藏了玫瑰花瓣在其中,猶如玫瑰在RosVal的嚴選中緩慢綻放;利用細緻線稿描繪山谷清靜幽雅、鳥語花香,將玫瑰環繞成時鐘,作為包裝的視覺形象,象徵著使用產品時萬物好似慢了下來,而更能感受到世界的些許變化。不透光的包裝,讓冷萃後的玫瑰分子營養不氧化不易流失,滴滴珍貴,順其天然,在用完最後一滴都能感受到原始初採的玫瑰香。
Purify nature, live slow.
From the pure no pollution contracted farm, rose piece as fertilizer, watering with spring water and create a pesticide-free environment. Pick the rose that first bloom in May with cold extract technique that keeps the nutrition of rose complete, moreover the elements smaller and absorb easier.
RosVal is like a fairyland that hides on a farm, that time slows down when you walk inside. The bouquet of roses creates a clock image as the main visual, which represents the brand concept of live slowly.Jump out from the traditional branding image, create the branding value with young and high quality of RosVal. Take the R and V for the visual identity design and hide the rose petal inside, which shows the rose blooms slowly under RosVal. Drawing the valley, birds, and flowers with line style, then create a clock as the visual image of the package, that just like everything slows down when you use the product.With the special material which makes the extracted rose won’t outflow soon, every single drop is precious.