茶茶王國第88代王子 – 茶茶小王子，身為日本京都府宇治「宇治商公會」認證的推廣人物，致力於推廣宇治市觀光與宇治抹茶。

這次為了將宇治抹茶推廣至台灣，特地與嘉義在地的方塊酥老品牌結合，推出一系列帶有京都及台灣風味方塊酥禮盒，將宇治抹茶加入方塊酥，鹹香的氣息又多了濃茶味，而鹹蛋黃口味則是承襲了老楊最受歡迎的台灣傳統味，另外加入小麥纎維的穀物麥纎酥不僅多了麥香也更加健康。

在包裝盒的呈現上，為了做出完美的中台結合，加入了日本京都的代表元素及台灣方塊酥及口味的圖片，不僅僅將茶茶小王子推銷至台灣市場，也讓更多人了解宇治抹茶的魅力。


The 88th Prince of ChaCha Kingdom – Matcha Prince, who is promoted as the promoter of the Uji Business association in Uji, Kyodo, Japan.
This time, for popularizing Uji matcha to Taiwan, Matcha Prince combine with cubic pastry of Chiayi local brand, adding Uji matcha into cubic pastry making the flavor more tea taste, additionally, there are three flavors of this series which give you more choice.
For making the combination of Japan and Taiwan on the package design, that adding Japanese style icons and Taiwanese cubic pastry on the box, it is not only promoting Matcha Prince to Taiwan market, but also let more people know the charm of Uji matcha.