燕苑
紅包袋設計

Nestbloom

Red Envelope
Design

客戶 : 新加坡 燕苑
品牌 : Nestbloom

Client : Singapore Yan Yuan
Brand : Nestbloom



Published on  03. 27. 2019

Nestbloom

Red Envelope
Design

Nestbloom,一個將東方美學融合食癒美學的燕窩品牌,我們延伸這份心意,寄託在餽贈他人的誠摯祝福中。

此次紅包袋設計,我們維持Nestbloom一貫的高雅氛圍,使用品牌獨有的視覺識別,將LOGO設計中由織帶圈圍的花朵意象擴大應用在外包裝上,並使用局部後加工處理,柔和婉轉的凹軋線條更襯托出整體優雅精緻的品味。內袋則選用高貴質感的金色星彩紙,穿插著朵朵盛開的喜氣紅,同時在正面使用局部燙金手法,拓上燕窩四種口味所代表的圖騰與品牌名稱,數種小細節匯聚而成的是品牌體現的雅緻與現代風格。

我們緊密連繫著品牌識別的一致性,讓一份時節包裝設計,多點巧思與不同。

Nestbloom, A birds nest brand connect with eastern beauty and health food art, as a result, we continue this mind and turn to bless people.

We preserve the elegant tone of Nestbloom with the specific visual identity on the red envelope design. The flower ribbon was expanded from the LOGO on the outer box, shows the graceful and charming taste after the letterpress working. The high-quality golden star art paper was chosen for the red envelope, with the red flowers on the side, moreover, four flowers symbols with hot foil stamping expressed four flavors, in conclusion, the elegant and modern style is created by details.

Preserved the coherence of the branding identity tightly, and make the holiday package design different and more ingenious.






 

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