Lim Tea note
Branding Visual Identity Design
品牌 : 聆.茶音符
Client : Water city CO., LTD.
Brand : Lim Tea note
Published on 10. 18. 2018
Lim Tea note
Branding Visual Identity Design
一位熱愛旅行的專業侍茶師,經常在旅程中探索世界各地不同茶文化與茶風味,常常會有令人難以忘懷的特殊茶體驗,內心深深覺得台灣茶特有的風韻是那麼獨特,難以被取代。於是以好的台灣茶為基底,與世界各地優質香料結合成不同韻調的獨特茶譜,“Lim聆・茶音符”於是誕生。如同音樂音符間的微妙組合,可以是自由奔放,可以是內斂深邃,可以親和,可以高貴。
品牌名稱取自台語 ”喝 (Lim) ” 的諧音,品牌識別將音符與茶葉用聽覺的想像力連結,融合行李箱與象徵音符的鋼琴琴鍵,搭配優雅手寫英文名,演奏人文與自然共譜的曲調。將旅途中所遇的精采故事透過茶曲訴說,彼此激盪出曼妙滋味。緩緩啜一口溫潤,感受聆聽一杯茶湯的美好。
A professional tea master loving travel, always discover different tea culture and tea taste around the world, and always experienced unforgettable special tea, therefore, feel deeply that the flavor of Taiwanese tea is so unique, so different and is not easy to be replaced. In conclusion ,based on great Taiwanese tea combine with high quality tea from the world and create a special tea rhyme ,thus, “Lim.Tea note” emerged. Just like the combination of music, it could be free, it could be profound, could be friendly and could noble.
“Lim” pronounces like “drink” in Taiwanese, branding identity connect note and listen to the tea with imagination, Merge suitcase and keyboard image with elegant handwritten English on the logo design present to travel with tea and music. On the package design, analogy to drink tea as listen to music, design instruments playing teas on the package, when you drink once will be just like listening a song.