ROOOROO
Branding Image
Office Supplies Design
品牌 : 什倆漉
Client : YU ZHEN ZHAI FOOD CO., LTD.
Brand : ROOOROO
Published on 11. 09. 2011
ROOOROO
Branding Image
Office Supplies Design
什倆漉來自於鹿港玉珍齋第四代黃一栩先生,因家中排行老二,人稱他為二哥,承襲一百三十年製餅巧藝,不拘泥傳統,銳意進取求新求變,琳瑯滿目的糕餅內涵功夫,俱深厚的滋味,每一個細節蘊含極致的功力,綻放著一種飽滿質地紮實自信的口感,流洩著澹泊深遠的氣息。味蕾的享受,視覺的嚮宴,屬於這個城市文化脈動,倆倆結伴流連忘返,透過精緻包裝的氛圍,禮尚往來繾綣人情味,「口口餅藝.食食文化」淬煉台灣餅藝細緻內斂精神。
Branding Image Office Supplies Design
RoooRoo was founded by Mr. Huang, I-Hsu, the family of the fifth generation of Yu Zhen Zhan in Lukang. Since he is the 2nd child in the family, he is known by the name of “Er- Ge” meaning the 2nd brother in Chinese. He inherits Yu Zhen Zhan family’s sophisticated pasty-making techniques and, at the same time, keeps striving for innovations and changes without being restricted by traditions. The enjoyment of taste and the sight of delicious pastry are the culture of this city. This makes people come in groups and linger on with no thought of leaving. Through the exquisite packaging, a great gift shows friendliness. “The pastry, theculture.” refines Taiwanese pastry-making techniques and humbleness. With the taste of century-old pastry-making techniques, LuKang is a place where soul and mind meet.