以摩登、潮流個性感的黑色為主體視覺，自然的脫穎市場上的傳統印象，亦代表獨有的個性堅持才能有好的品質，開窗位置與鮮明雞隻圖像的協調呼應，除了方便消費者瞭解內容物，也維繫十八養場的品牌象徵。採取小容量的包裝策略，開拓送禮之外的消費族群與食用時機，更適合一般小家庭。外盒的設計，解決陳列擺放和運輸便利性，除了增加體面感，也充分展現十八養場的品牌形象識別度。


Jumping out from the tradition impression on the market, take modern with stylish black for the main visual, also means good quality needs personal styled insistence, the transparent half circle connect with the chicken image for customers to see the contains easily, in addition, keep the branding visual identity of 18Ranch. For developing the consumer group and control the expire date, we make the small capacity package, also more suitable for small family.  On the exterior box design is more decent, furthermore, fix the inconvenient of transportation and easier to display, more importantly, show 18Ranch’s branding imaging identity completely.