Cha Tzu Tang
All Series Gift Box
Packaging Design
客戶 ： 捷順企業
品牌 ： 茶籽堂
Client ： ORIENTEA ENTERPRISE CO., LTD.
Brand ： Cha Tzu Tang
Published on 02. 24. 2016
品牌 ： 茶籽堂
Client ： ORIENTEA ENTERPRISE CO., LTD.
Brand ： Cha Tzu Tang
Published on 02. 24. 2016
2016 德國紅點設計獎 包裝設計
2016 Red Dot Award Winner
2016 日本TOPAWARDS ASIA
2016 TOPAWARDS ASIA Winner
2016 Red Dot Award Winner
2016 日本TOPAWARDS ASIA
2016 TOPAWARDS ASIA Winner
Cha Tzu Tang
All Series Gift Box
Packaging Design
【 油 OIL 】滿溢著豐盈醇厚，感受著恆久流動。
【 髮 HAIR 】這是一場輕盈的髮絲伴遊，絲絲徜徉，縷縷翱翔。
【 身 BODY 】以水為形，乘載自然，沈浸在純淨無染之中。
【 家 HOME 】微風輕拂，自然揚起柔軟清新的瞬間。
【 禮 GIFT 】如屏開雀選，自然而然，禮所當然。
有感於茶籽堂深植於土地，以自然為本的堅持，我們將系列禮盒以『順其自然』為主題，經過反覆的討論溝通，藉由台灣版畫家-沐冉的創作，用手心刻畫出天然與人文的和諧感受。以版畫工藝跨越茶籽與藝術之間，替『油、髮、身、家、禮』五個系列設計專屬視覺圖像。包裝材質選用質樸的灰卡紙與黑白網印方式，襯托版畫製作過程的層次感，整體詮釋出茶籽堂以自然為名的品牌風格-順其自然。
Cha Tzu Tang base on nature insistently and with deep mind on land. After few times discussion and communication, and decided “follow the nature” as the concept for the series of gift box, moreover, Taiwanese printmaker - Muran created the print with an attentive mind shows the balance sensation of nature and humanities.
Connect Cha Tzu Tang and art by print technology art, then create [Oil, Hair, Body, Home, Gift] exclusive visual illustration for these five series. Chose the simple plain paper with black and white ink to highlight the layers of print and also present to the brand style - Follow the Nature.
【 髮 HAIR 】這是一場輕盈的髮絲伴遊，絲絲徜徉，縷縷翱翔。
【 身 BODY 】以水為形，乘載自然，沈浸在純淨無染之中。
【 家 HOME 】微風輕拂，自然揚起柔軟清新的瞬間。
【 禮 GIFT 】如屏開雀選，自然而然，禮所當然。
有感於茶籽堂深植於土地，以自然為本的堅持，我們將系列禮盒以『順其自然』為主題，經過反覆的討論溝通，藉由台灣版畫家-沐冉的創作，用手心刻畫出天然與人文的和諧感受。以版畫工藝跨越茶籽與藝術之間，替『油、髮、身、家、禮』五個系列設計專屬視覺圖像。包裝材質選用質樸的灰卡紙與黑白網印方式，襯托版畫製作過程的層次感，整體詮釋出茶籽堂以自然為名的品牌風格-順其自然。
Cha Tzu Tang base on nature insistently and with deep mind on land. After few times discussion and communication, and decided “follow the nature” as the concept for the series of gift box, moreover, Taiwanese printmaker - Muran created the print with an attentive mind shows the balance sensation of nature and humanities.
Connect Cha Tzu Tang and art by print technology art, then create [Oil, Hair, Body, Home, Gift] exclusive visual illustration for these five series. Chose the simple plain paper with black and white ink to highlight the layers of print and also present to the brand style - Follow the Nature.
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