Identity Adjustment and
Store Interior Design
品牌 : 綠之巢有機鮮活
Client : GREENEST ORGANIC FARM CO., LTD.
Brand : GreeNest
Published on 12. 23. 2014
Identity Adjustment and
Store Interior Design
以自營有機農場為基礎,依循著自然生態脈絡,從種植、生產到取得,不求快的紮實心安過程,將當季時令的生鮮食材,完整送到消費者手中。給予城市人最豐沛的複合式有機營養吸收。
溫室感移植,屬於城市的有機複合式空間首先針對原有品牌識別做適度修正,中性穩定的字體、綠色與灰階的色彩搭配,試圖提升品牌的安心飲食認證感。店鋪空間則以「自然、有機」的現代簡約風格為規劃主軸,通透開放的場域界定,區分出「有機生鮮超市(Buy Green)、有機鍋物(Eat Green)、蔬活果汁吧(Drink Green)」的複合式空間,除此之外,更以中性大地色感點綴,挹注綠化天然植栽,並將有機蔬果圖像以藝廊式美術風格,簡約呈現於海報、燈箱等平面輸出,充分卻不造作的將溫室所使用的媒材、意象、舒適尺度移植到城市之中,試圖稀釋緊湊的日常生活步調,讓消費者盡心體驗有機的複合式美好。
Living with Green Life We adhere to the principle of harmonious and symbiotic relationship with nature. Constructing the specialized greenhouse for fruits and vegetables growing, the natural resources of the earth are utilized. With sunlight and temperature controls, we make abandoned land into arable farmland. We are friendly to the environment with the best efforts in decreasing ecological damages and energy utilization. We also learn from the natural world about the spirit of the Creator – the infinity of ecological succession, which makes this land of ours filled with vitality everywhere.