Cha Tzu Tang
Laundry Detergent Bottle
Packaging Design
品牌 : 茶籽堂
Client :ORIENTEA ENTERPRISE CO., LTD.
Brand :Cha Tzu Tang
Published on 07. 16. 2014
Cha Tzu Tang
Laundry Detergent Bottle
Packaging Design
除了透過包裝上的視覺版面設計,適度展現品牌感受外,也能藉由瓶器的開模,營造品牌氛圍,打造獨一無二的專屬感。《茶籽堂》的天然洗衣素瓶器,從最初的設計線稿、3D圖繪製、開模到生產,與製造廠商、客戶反覆溝通,才逐步將成品完成。
洗衣素瓶器材質選用可回收的高密度聚乙烯(HDPE),以霧面不透明、近膚色的皂盒質感,傳遞衣物清潔後的素雅洗淨感。不僅是手感材質的挑選,形體上的掌握也是極為重要,握把因可行性、舒適度與美感三方考量,從原先的圓形尺寸,發展為長形橢圓的造型,在不影響浮雕比例的情況下,適切地將形象露出,而浮雕的刻意曲面起伏,則描繪出茶籽與葉片的樣態,畫龍點睛的點出品牌根本。
The visual packaging design is not the only way to express the branding sense, create a bottle mold is a great way to make the branding feel as well. Cha Tzu Tang Laundry Detergent Bottle is created step by step, from the draft, 3D simulation, and mold opening to have communication with the manufacturers and customers, then complete it that every single step includes the rich mind.
Choose the recyclable material “HDPE”, with the matte, opaque creates a soft texture, that delivers an elegant clean feeling. The bottle shape is as important as the material, thinking about feasibility, comfort, and aesthetics so develop the shape to an oblong oval instead of a circle. The relief shows the tea seed and the leaves, that highlight the brand feeling.