SIID CHA
Rice Cookies
Packaging Design
品牌 : 吾榖茶糧
Client : Linyuan Foods
Brand : SIID CHA
Published on 02. 21. 2014
SIID CHA
Rice Cookies
Packaging Design
吾榖米果粒
選用方便拿取的長型抽屜盒,包裝視覺設計則將一顆顆圓形米果粒的產品意象,轉化為如花朵般綻放的圖象,除了以透明封貼於盒型辨別口味,更運用不同色彩管理區隔口味,隱約可見的打凸Logo「SIIDCHA」、底部線條則以燙銀呈現延伸感,在素雅之中增添了產品本身價值。
吾榖花果擂茶
花果入茶,將台灣在地花果融入客家擂茶文化,揉合出令人喜愛的溫暖滋味。包裝主視覺以杭菊香草、薔薇莓果、蘋果藕片…三種口味字型上的處理,搭配細緻柔美的手感插畫為設計,將自然優雅的在地花果展現出來;另選用牛皮扣繩複合材質,強調細節的設計表現,增添包裝的細緻感。
Wu Gu Rice Crackers
A long drawer-style box is chosen for its ease of use. The packaging visual transforms the round, individual rice cracker pieces into imagery that blooms like a flower. Clear adhesive labels on the box identify each flavor, while distinct colors are used to differentiate between variants at a glance. A subtly embossed logo "SIIDCHA" and base line details rendered in silver foil stamping add a quiet sense of extension and depth to the refined aesthetic, enhancing the perceived value of the product.
Wu Gu Hua Guo Lei Cha
Blending flowers and fruit into tea, this series weaves locally sourced Taiwanese botanicals and fruits into the tradition of Hakka ground tea, creating a warmly beloved flavor all its own. The key visual for each of the three flavors, Hangzhou chrysanthemum and herbs, rose and berry, and apple with lotus root, is expressed through thoughtful typographic treatment paired with delicate, hand-crafted illustrations that bring the natural elegance of each local ingredient to life. Kraft paper with tie-cord closures and composite materials are chosen to emphasize refined detail, adding a layer of artisanal character to the packaging.






