美可特今年再度參與 SSEEDD 種種在 2026 台北國際食品展的展場設計，延續前一年度大地穀倉的調性，運用大面積種子陳列牆面，將品牌原料透明、誠實一覽無遺的呈現。
這次則是收斂回到初心，從一顆種子開始，延伸成一段從萌芽到長成生命之樹的旅程。

展場整體以「生命之樹」為核心概念，象徵 SSEEDD 種種如何從一粒種子，茁壯成能滋養生命的大樹。展場分區循序漸進帶領民眾認識品牌的歷程，從入口以種子意象的圓形展示桌揭開序幕；穿越彷彿森林、時光交錯的格柵廊道時，同步傳遞品牌「健康、天然、誠實」的核心主張；最終抵達展場中央、環繞生命之樹而設的圓形吧台，作為展示與分享產品的主要場域。

❶ 入口意象｜以「每一匙，都是大地的精華」為核心概念，定調整體展場的氛圍。

❷ 品牌形象｜表現品牌故事及理念，展現「健康、誠實、天然」的主張，為後續展示區做鋪陳。

❸ 產品展示｜以產品分類「植物醇油」、「拌醬佐食」、「養生穀粉」及「機能營養」四大產品分類展示。

❹ 現場體驗｜以現場體驗深化品牌認知，透過試吃分享了解品牌差異。

❺ 商務洽談｜提供給業務與客戶深入交流討論合作的場域。

這次在展場上也運用了許多小巧思，利用錯落的展示牆規劃，讓參觀動線像是在森林裡沿著路途認識 SSEEDD 種種的品牌主張與理念，抵達這次的亮點生命之樹，並實際品嚐產品，循序漸進的讓品牌更深入人心。

種種以堅持品質的初心，推展更多優質食品，期望將健康的種子種下，長成滋養生命的大樹 🌳

Victor Design returns this year to collaborate with SSEEDD on the booth design for the 2026 Taipei International Food Exhibition. Continuing the earthy, barn-inspired tone of the previous year, which featured large-scale seed display walls that presented the brand's ingredients with full transparency and honesty, this year's concept draws back to the very beginning: a single seed, and the journey it takes from first sprout to the full growth of a tree of life.

The booth is built around the central concept of the "Tree of Life," symbolizing how SSEEDD grows from a single seed into a great tree capable of nourishing life. The space is organized into sequential zones that guide visitors through the brand's story. The journey begins at the entrance with a circular display table evoking the form of a seed; continues through a latticed corridor that feels like walking through a forest across time, conveying the brand's core beliefs in health, nature, and honesty; and arrives at the heart of the booth, a circular bar surrounding the Tree of Life, serving as the primary space for product display and sharing.

❶ Entrance Statement: Anchored in the concept "Every spoonful, the essence of the earth," setting the tone for the entire booth experience.
❷ Brand Story: Communicating the brand's narrative and philosophy, expressing the pillars of "health, honesty, and nature" as a foundation for the spaces that follow.
❸ Product Display: Organized across four product categories: Plant-based Oils, Dipping Sauces, Wellness Grain Powders, and Functional Nutrition.
❹ Live Experience: Deepening brand connection through hands-on tasting and sharing, allowing visitors to discover what sets SSEEDD apart.
❺ Business Lounge: A dedicated space for in-depth conversations and partnership discussions between the team and potential collaborators.

Throughout the booth, a series of thoughtful design details bring the experience together. The staggered arrangement of display walls creates a visitor flow that feels like wandering through a forest, gradually uncovering SSEEDD's brand beliefs and philosophy along the way, until arriving at the highlight of the journey: the Tree of Life. Here, visitors taste the products firsthand, and the brand takes root a little deeper with every encounter.