PINETATA
Brand Counter Design
Executive Creative Director
Ying-Fa Wang
Executive Project Director
Hsiu-Ju Hsu
Art Director + Designer
Cih-Wan Wang |
Chia-Ling Tseng
Project Planning
Chih-Chia Chang
Published on 03. 14. 2025
Partner Company
不紊事務所 BOWING Design
PINETATA
Brand Counter Design
隨談間,啜飲一口梅釀酸甜味
從產地到商場,期待能夠讓更多消費者在日常飲食間有更天然健康的好選擇.ᐟ.ᐟ
今年度松下乘涼選擇於台中・第六市場展櫃,美可特在櫃位設計上以品牌精神為出發;選用 #白橡木 材質帶出品牌天然好滋味的寓意,而轉角處Logo識別的雕刻,傳遞品牌對每項產品的細膩把關與 #職人工藝 感受。
攤位主要販售老梅商品伴手禮以及現挖義式冰淇淋,視覺上運用活潑清新的圖騰視覺來表現冰淇淋豐富的多樣口味及香甜感~
歡迎到櫃上瞧瞧,品嚐一口美好時光♡
A sip of plum brew reveals a refreshing balance of sweet and sour.
Bridging the gap between the terroir and the marketplace,
the goal is to provide consumers with healthy, natural choices for their daily lives.ᐟ.ᐟ
For the 2026 project, Pinetata established a retail counter at the Sixth Market in Taichung.
The counter’s design takes the core brand spirit as its departure point, utilizing #white oak to symbolize a pure and natural essence. The delicately carved logo at the corner conveys a sense of #artisan craftsmanship, reflecting the brand’s meticulous attention to detail.
The counter primarily features plum-based gift sets and freshly scooped gelato. Visually, the design employs vibrant and refreshing patterns to express the rich variety and delightful sweetness of the gelato flavors.
Welcome to the Pinetata counter to savor a moment of pure bliss.♡




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