Branding Image
Office Supplies Design
品牌 : 吾榖茶糧
Client : Linyuan Foods
Brand : SIID CHA
Published on 11. 10. 2011
2014 Golden Pin Design Award
2014 台灣年度傑出設計公司 商業設計類金獎
2014 Taiwan Advertlsers' Assoclation
Branding Image
Office Supplies Design
老式雜貨店中擺放許多竹編的大圓盤,上頭裝滿了許多五穀、豆類的柑仔店,為林園食品創辦人的兒時記憶,自小便跟隨著父執輩學習穀物知識,從炒豆、脫殼,翻炒到火侯控制,在從中細細挑選原料,累積了深厚而紮實的功夫。吾穀茶糧為林園食品旗下的品牌,來自於純樸的客家文化,對於穀物有著濃厚的情感,將客家人招待貴賓茶點擂茶,注入嶄新元素,走訪全台客家庄,將穀物創造多樣化口味,堅持呈現天然原味。
Before a point of time, there were a lot of big round plates weaving by bamboo on which there are lots of grains of all kinds in old-fashioned grocery store. And there are all childhood memories of the founder of LINYUAN FOODS COMPANY LIMITED. “Siid Cha” is the brand is LINYUAN FOODS COMPANY LIMITED’s apparel brand and originated from unsophisticated Hakka Culture in which they have dense emotions toward grains. For this reason, LINYUAN FOODS pours into brand-new element– Lei-Cha, is the refreshment which Hakka people entertain distinguished guests. Besides, the staffs in LINYUAN pay a visit to Hakka Villages around Taiwan and create diversified grain flavors.