2023 Food Taipei
Exhibition Design
品牌 : 名屋
Client : FAMOUS HOUSE FOOD INDUSTRIAL CORP.
Brand : FAMOUS HOUSE
Published on 06. 29. 2023
2023 Food Taipei
Exhibition Design
揮別疫情後的食品展,回復以往的人氣,今年的名屋也整裝出發和大家見面!
在有限的空間做出極致的應用,以屋頂和名屋品牌紅色作為主體策略,跳出了攤位方正的硬框架,局部的穿透,提升整體空間感不壓迫,就像名屋飲品帶給人的感受,在生活片刻暫歇一下品嚐口中風味。
空間的配置妥善運用每個角落,將儲藏室、洽談區、陳列區、吧台區規劃其中,也思考了整體動線安排,讓小小的攤位發揮最大的可能,右側區域設置的仿燈箱輸出,展示出主打產品,讓來往的顧客能快速被吸引,也有效遮蔽直視洽談區的視線保留隱私與獨立空間感,考量名屋的飲品豐富,除了原先規劃的儲藏室,前方吧台桌也能容納更多飲品,讓現場試喝活動能快速取用商品!
展場規劃除了最重要呈現品牌的風格樣貌,也要考量實務面空間分區運用的邏輯與規劃,其中施工材質、報價也會影響整體細節的呈現;每一年食品展都會看到名屋的身影,透過一次次的展會,與消費者更深入互動,展現名屋深根台灣的飲品品牌魅力與價值。
With the pandemic finally behind us, the foodex has reclaimed its former energy and excitement. This year, Mingwu steps out refreshed and ready to meet everyone once again.
Making the most of a limited space, the booth design takes the rooftop form and Famous House's signature brand red as its core visual strategy. Breaking free from the rigid rectangular constraints of a standard booth, selective openings within the structure create a sense of openness and airiness without feeling confined. Much like the experience of enjoying a Mingwu beverage, it invites you to pause for a moment in your day and savor every sip.






