流心蛋黃絲滑濃郁，綠豆酥潔白如玉

陝拾叄堅守著傳統糕點的地位，深耕陝西並開發當地創意甜點，以更加貼近年輕族群的方式，將整體包裝視覺以更加簡單俐落的方式呈現。
兩款包裝設計以單色為基底，主視覺將糕點切開以分別傳達出流心蛋黃酥的內餡濃郁與綠豆酥內餡的潔白如玉，並將陝拾叄的13 icon 置於糕點後，保持了品牌的一貫性，簡約的繪圖方式搭配出乾淨的排版，讓重點之於糕點本身，糕點旁點綴的口感絕句，帶出豐富感受。
傳統糕餅帶著一分詩意，現代包裝帶著一股新意，中華文化向外擴大的同時也向內紮根，讓年輕族群也能追上最時尚的傳統潮。

A molten salted egg yolk center, rich and silky. Mung bean pastry, pure and white as jade.

Shaanxi Thirteen holds firm to the legacy of traditional pastry, deeply rooted in Shaanxi while continuously developing creative local confections. With a vision to connect more closely with younger consumers, the overall packaging is presented in a cleaner, more streamlined visual approach. The two packaging designs are each built on a single-color foundation. The key visual features a cross-section of each pastry, revealing the indulgent molten salted egg yolk filling on one hand, and the pristine, jade-like mung bean filling on the other. The Shaanxi Thirteen "13" icon is placed behind the pastry in the composition, maintaining brand consistency throughout. The minimal illustration style pairs with a clean layout, keeping the focus where it belongs: on the pastry itself. Poetic tasting notes placed alongside each pastry add a layer of richness and sensory anticipation.

Traditional pastry carries a touch of poetry. Modern packaging brings a breath of the new. As Chinese culture reaches outward, it also roots itself deeper within. And for the younger generation, the most fashionable thing just might be tradition itself.