Branding Visual Identity
品牌 ： 日日居
Client ： E.O.S. international Co.,Ltd.
Brand ： ZEZEGOOD
Published on 06. 21. 2022
Branding Visual Identity
Focusing on the details, just for the truly you.
Take as the pleasant sleep provider is ZEZEGOOD’s primary mission, in the naming process through people, family, life, comfort, and sense as the keywords to start, and brings out the intuition feeling of sleep well, that also includes the brand concept of ZEalous(sincere heart), ZEnith(extreme focus), and GOOD(an excellent product). Furthermore, the Chinese name represents a life yearning for good sleep every day. Last, the primary color takes the lake green with quality gray that expresses a comfortable taste of brand image.
Connect the sponge material and the patented structure to build identity and visual design, which turns the three layers structure of the bed into the logo design and shows a comfortable image of rounded wrapping. Combine the Chinese “日” and English “O” to create squinting eyes that are just like enjoying a nice sleep. During the competitive mattress survey and figure out that bedding product is often overlooked in showing their identity. Therefore, to strengthen the connection between brand and product, we added squinting eyes on the pillow and bed during the process of product development. Additionally, the whole series of products use German patented ZEfoam, and expressing the profession and trust through the icon design makes customers understand the advantage of this product.
ZEZEGOOD starts from the home living needs, creates three series (Pregnant mothers, infants, and adults), and distinguishes by the color and assistant graphic. First, the ZZBaby series use the sprouted green that expresses newborn, and the ZZMom will be elegant purple showing a warm mother’s love, last ZZAdult chooses stable deep blue. The carrying packaging continued the color system of three series and added the egg shape image that represents the soft feeling of the sponge. Moreover, create the character illustration to express the audience and usage scenario to identify the product through color and illustration faster.
We have corporate with ZEZEGOOD partners for almost a year, after many arrangements and serval times proofing for the product, hoping ZEZEGOOD will be the answer for you to have a nice sleep because sleeping well every night will bring out a quality life, and that is the goal for both of us.