露奇亞，成立的理念很簡單，從自己的需求並研究原料，從一開始的單純分享，才發現許多人都有這個需要，創辦人希望提供無添加對身體真正有益處的產品，愛是在別人的需求上看到自己的責任，便創立品牌，且強調只提供人體需要的養分。

在品牌的思考上，如何塑造屬於台灣保養品牌的信賴感、如何與市場區隔並提高記憶度、如何創造品牌價值感，都是我們對於露奇亞規劃前往的方向，在思考定位的過程中，了解到每個人對於自身的保養都有一定的要求，而這些要求提升了消費者對於產品的選擇性，然而，不只成分天然是打動消費著的購買慾望，在品牌上塑造信任感也是一個很大的訴求，對於一個新興品牌而言，如何被大家看到成為了最大的一步，而不被市場同化，嚴守著品牌的核心，則是品牌一路走來的決心，也更是成為一個品牌的價值。

我們將露奇亞設定成一位受人景仰的女神，善於獨立思考、懂得從自然中探索原料，並掌管自己身體所需的營養，而每個人的心中都存在著這麼一位令人嚮往的露奇亞，找到品牌的定位後，以「歌頌美好生活」為核心，在品牌形象識別連結音符的波動，透著音韻的高低起伏切和品牌嚮往帶給人的簡單愉悅；包裝設計上以溫潤的插畫美術技法呈現出不同系列給予的成分。透過整體品牌架構建立連結品牌核心與定位進而創造出品牌的信任感，從品牌識別、包裝設計、整體品牌形象到網站規劃，整體延伸都朝著品牌核心，一步一步建立起露奇亞的品牌價值。

享受健康與生活，歌頌自信與品味，善待自己，善待身邊的人。


Ruijia, has a very simple concept of establishment that sharing good things with others. At first, the founder was looking for the ingredients for self need, then share with friends and realized that many people have the same needs. Afterward, she saw the responsibility from other’s needs and was willing to provide the product with no addition and only benefit to the body.
On the way of thinking about how to make a trustable maintain brand in Taiwan, second, how to distinguish market and rise the memory, last, how to create the brand value, that understood everyone has a different claim for own maintain a standard are the processes of creating a new brand.

First, setting Ruijia as a goddess, who has independent thinking, knows how to search the ingredients from nature, and control the nutrition that our body needs. Takes “singing for the wonderful life” as the branding core, that connect the music note with branding visual identity then through the ups and down of music note expressing the pleasant life. With the soft illustration skill to represent the ingredient of each series on packaging design.
In conclusion, through the whole branding structure to build the branding core and position. Start from branding identity, packaging design, whole branding image to website plan, which all connect with branding core, and more, create the branding value of Ruijia step by step.