AIVÍA has the professional background of Panion & BF Biotech Inc. which is a professional in pharmaceutical medicine. In an environment where medical aesthetics is gaining popularity, they see what another group needs, thus after years of research, development, and breakthrough, AIVÍA creates a microneedle technique for improving skin problems.

For creating the visual identity, that connects white to express sanitation and safety, and purple means the professional technique, moreover, the laser technique shows the mutual assistance of technique with humans and creates an unlimited possibility. According to the point on the microneedle that creates to the line then becomes an area, so with the concept of point, line, area connect V and A, then design the logo. Keep building the multi-space between the point and line, thus creating the auxiliary graphics with mirror visual.

Highlighting the combination between humans and the technique of AIVÍA by laser on the outer package design, that each angle represents different colors. Furthermore, laser cutting the auxiliary  graphics on the package shows the gradient colors inside packs.