Nutcracker Theme
Packaging Design
品牌 : 聆.茶音符
Client : Water city CO., LTD.
Brand : Lim Tea note
Published on 05. 26. 2020
Nutcracker Theme
Packaging Design
「聆茶旋律,聽茶音符」
以音樂舞台劇為概念,將故事以三主幕系列包裝,結合作曲家柴可夫斯基與俄羅斯建築線性的風格,富含節慶氣息的色調。從聖誕夜的邂逅開始,奏出鼠王大戰玩具兵的場景及與胡桃鉗完婚的浪漫繽紛聖夜。
從序曲開始,女孩與胡桃鉗的相遇,外盒以富含聖誕氣氛與手繪插圖翻開故事的序幕,而茶飲則以經典原茶勾起相遇時的清清尾韻;第二幕鼠王大戰玩具兵以節奏快而激烈的俄羅斯舞曲搭配上特殊風味的茶飲,讓喝茶時多了獨特的香氣與濃郁的芬芳;花之圓舞曲,洋溢著鮮豔活力與綺麗色彩,畫面上的糖果王國結婚夢境繽紛絢麗,與微浪漫氣息的茶飲相互呼應。
外盒上以燙銀勾勒出舞台的線條並強化識別的印象,另外以打凸的方式增加紙盒的手感;盒型內部有著與故事內容結合的五線樂譜,開盒時不只看到美麗的茶包,亦能感受到小小的驚喜。在內袋的設計上,創作出專屬的音符識別,下方依照外盒的顏色押上底色並蓋上獨特的設計郵戳,代表茶的認證品質。
Drink tea melody, Limsten tea note.
Following the concept of the musicals, combine the story of Nutcracker from musician Pyotr Ilyich Tchaikovsky with the style of Russian architecture line, and create a series of package.
Start with Miniature Overture, which expresses the stage of girl meet nutcracker. The Christmas mood and the hand-drawn open the first act of the story moreover matches the classic flavor of tea that represent the feeling of the story. The second act, Nutcracker fighting to Mouse King match the fast-paced and intense song “The March”, also link with the special flavored tea to create a unique and rich fragrance. The waltz of the flower showing the bright energyand beautiful color, with the marriage ceremony in the candy kingdom dream is also wonderful and colorful that matches the romantic tea.
To strengthen the identity image, highlighting the stage’s line with hot foil silver and emboss. Inside the box has the music sheet combine with different stories, that not just seeing the wonderful tea pack and feel a little surprise as well. In addition, an exclusive music note identity on the tea bag design, with the color below which follows the outer box and the unique seal to represent the high quality of the tea.