Ruijia
Vegetable Enzyme
Packaging Design
品牌 : 露奇亞
Client : Ruijia CO., LTD.
Brand : Ruijia
Published on 05. 01. 2020
Ruijia
Vegetable Enzyme
Packaging Design
排空內在髒污,善待自己
台灣超過八成以上的成人蔬菜攝取不足,導致腸胃消化機能不足,現代人因生活的忙碌影響了均衡的飲食。露奇亞女神,秉持著一貫的理念,為了現代人而生的排空綠酵素,富含人體所需的關鍵營養成分,適合所有族群食用,小小一包,大大飽足。
外盒包裝上,以膳食蔬果意象繪圖為主要視覺,在顏色的挑選上,粉色與橘色帶著純淨簡單的感受,沉穩藍的底色,不僅襯托出中央的視覺,亦帶出乾淨輕鬆無負擔的感覺,不同色塊的搭配讓整體視覺平衡,亦讓身體內在均衡。內袋的設計上,與外盒的植物相互呼應,加上山形的背景,彷彿喝完後身體會像廣闊的山一樣舒暢、輕盈。
Clean the inner dirt, and treat yourself.
Over 80% of adult insufficient vegetable intake, and cause digestive dysfunction, because of the busy life that affects the balanced diet. Ruijia, holding the branding concept for people and produce the vegetable enzyme, which includes ingredients human beings need, moreover suitable for all the age groups.
The vegetable illustration as the main visual on the box package design, with pink and orange that brings pure and simple feelings, for putting out the center image so chose blue as the background color. additionally, different colors create a balanced layout and represent the harmony of the body as well. Match with the outer box, vegetables were designed on the pack, and the mountain background shows the wide, comfort, and light feel.